Uncategorized

Pepsi’s ‘Naija All The Way’ spot. How I love a good marketing ambush!

The Pepsi Naija All The Way spot is the shiznit! Check it out below:

Neat, isn’t it? It’s trendy, bouncy and pumps you up. Makes you want to believe in Nigeria again. The spot reminded us of one of the reasons we are Nigerians: bagful of self-belief and swag.

Well, yea, the Naija spirit also sometimes turn into snakes and make away with money, and may even ask bribe from an archangel. But this spot is not about all that. The spot rather reps us in a positive way.  

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Advertising, Creativity

Nigerian advertising at the global stage – not all awards are born equal.

Recently, a few Nigerian advertising agencies won ‘big’ at the African Cristal Festival in Marrakech, Morocco. Nigeria’s Noah’s Ark won ‘Agency of The Year’. X3M Ideas, DDB Lagos and Insight Publicis all had a decent showing too. There have been a lot of congratulations and reportage across the media.

There have also been questions about the prestige and worth of the African Cristal Festival. Some folks have therefore asked me to shed light on this matter, and on the subject of Nigerian advertising at the global stage.

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Sports

In your face, City! In your face!

Ah! What indescribable joy to rain on Manchester City’s party yesterday. The cheek! Fixing to be crowned champions via a derby win. Not on your life, Pep! Even Liverpool dare not be that impudent!

Torturously, City will still win the league. Their third in seven seasons. A galling state of affair. I blame filthy lucre. It’s what happens when you give a Black Hawk to people used to warring with bows and arrows. No more justice in the world.

But there’s only one guv’nor in Manchester and he determines when a party holds. And it wasn’t going to be yesterday. Maybe they can have it against Spurs on 14 April. But there was not going to be any din in Manchester yesterday, except for anguish of broken City hearts.

Yea, that’s how far United has fallen from glory. Rejoicing at beating Man City. How the times have changed. But it is fitting that the only team to beat City this season at the Etihad is, you guessed it, Manchester United. The Manchester United.  

And Paul Labile Pogba! My! I always knew we got that lad cheap. Perfect riposte to all the haters. Gary, you there? You are slowly but surely delegendarizing yourself at United. What was that about Pogba’s hair? Watch it, Gary. Thin line between hate and hate. 

‘Blue half of Manchester’ my foot. There’s only one side in Manchester. And there’s the devil to pay for slights.

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Uncategorized

If there are no free lunches, how come we expect data privacy?

In the wake of the Facebook-Cambridge Analytica data privacy scandal, I have thought about how much of my personal data is out there. Data waiting to be harvested by some sick psychologist or ethnographer and deployed to warping my mind. I like to think that I have an iron-clad mind. But at the rate I give in to pepperoni pizza, maybe having an ‘open mind’ is not such a bad thing after all.  

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Awards, Media Relations

The Oscars. What exactly makes a great movie?

Fox Searchlight Pictures

Jimmy Kimmel in his opening monologue at the 90th Academy Awards remarked:

“…and thanks to Guillermo, we will always remember this year as the year men screwed up so badly women started dating fish.” 

He was, of course, referring to Guillermo del Toro and The Shape of Water. Guillermo later won the prestigious achievement in Directing for same movie which also went home with the coveted Best Picture.

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Artificial Intelligence, Technology, The Future

The doggone geekstitute called Boston Dynamics.

There’s only one reason man eats fish. We eat fish because we can. Fishes are dumb and we are smart. We are at the top of the food chain and we take whatever we want.

I therefore don’t take kindly to anyone who tries to rearrange this balance. Boston Dynamics may think it’s a cool company. But I’ll tell you what a cool company does; it doesn’t make robots that can open doors!

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Consumer Insight, Marketing

When Budweiser shows up on this patch…

 

Come June (or thereabouts), beer drinkers in Nigeria will have a new brewski to add to their repertoire:

“This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no other beer at any price.”

Yes, “The King of Beers” will be competing with other suds in the land to help tipplers wet their whistles.

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Uncategorized

These ‘shithole’ outrage. Please, give me a break!

Aside from his use of an obscene term, I really do not understand the rage on the continent when President Trump referred to our beloved patch as ‘shithole countries.’

Emmanuel Macron yesterday said he shares the outrage of Africans on the disparagement by President Trump.

Oh please!

If by ‘shithole countries’ the man meant countries groaning under the weight of corruption, nepotism, abuse of power and disregard for rule of law, the social contract and the human condition, then he clearly wasn’t talking about the African continent. 

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