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Year: 2018

The thing about stupidity…

Behavioural scientists will have us know that the faculties that distinguish us from animals are capabilities such as reason, morality, inquiry, religion, aesthetics, aspiration, imagination, creativity, self-awareness, or self-reflection.

All that is great. But they are missing one essential faculty: stupidity. 

That’s right. Stupidity.

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Ah, Nike!

They just had to do it, didn’t they? It’s in their blood, in their essence. To challenge. To inspire. To dare. It’s not a Nike ad if it pull punches.

I’m talking about Nike’s recent ad commemorating the thirtieth anniversary of the Just Do It campaign. The ad headlined by Colin Kaepernick.

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Pepsi’s ‘Naija All The Way’ spot. How I love a good marketing ambush!

The Pepsi Naija All The Way spot is the shiznit! Check it out below:

Neat, isn’t it? It’s trendy, bouncy and pumps you up. Makes you want to believe in Nigeria again. The spot reminded us of one of the reasons we are Nigerians: bagful of self-belief and swag.

Well, yea, the Naija spirit also sometimes turn into snakes and make away with money, and may even ask bribe from an archangel. But this spot is not about all that. The spot rather reps us in a positive way.  

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Nigerian advertising at the global stage – not all awards are born equal.

Recently, a few Nigerian advertising agencies won ‘big’ at the African Cristal Festival in Marrakech, Morocco. Nigeria’s Noah’s Ark won ‘Agency of The Year’. X3M Ideas, DDB Lagos and Insight Publicis all had a decent showing too. There have been a lot of congratulations and reportage across the media.

There have also been questions about the prestige and worth of the African Cristal Festival. Some folks have therefore asked me to shed light on this matter, and on the subject of Nigerian advertising at the global stage.

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If there are no free lunches, how come we expect data privacy?

In the wake of the Facebook-Cambridge Analytica data privacy scandal, I have thought about how much of my personal data is out there. Data waiting to be harvested by some sick psychologist or ethnographer and deployed to warping my mind. I like to think that I have an iron-clad mind. But at the rate I give in to pepperoni pizza, maybe having an ‘open mind’ is not such a bad thing after all.  

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The Oscars. What exactly makes a great movie?

Fox Searchlight Pictures

Jimmy Kimmel in his opening monologue at the 90th Academy Awards remarked:

“…and thanks to Guillermo, we will always remember this year as the year men screwed up so badly women started dating fish.” 

He was, of course, referring to Guillermo del Toro and The Shape of Water. Guillermo later won the prestigious achievement in Directing for same movie which also went home with the coveted Best Picture.

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The doggone geekstitute called Boston Dynamics.

There’s only one reason man eats fish. We eat fish because we can. Fishes are dumb and we are smart. We are at the top of the food chain and we take whatever we want.

I therefore don’t take kindly to anyone who tries to rearrange this balance. Boston Dynamics may think it’s a cool company. But I’ll tell you what a cool company does; it doesn’t make robots that can open doors!

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When Budweiser shows up on this patch…

 

Come June (or thereabouts), beer drinkers in Nigeria will have a new brewski to add to their repertoire:

“This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no other beer at any price.”

Yes, “The King of Beers” will be competing with other suds in the land to help tipplers wet their whistles.

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These ‘shithole’ outrage. Please, give me a break!

Aside from his use of an obscene term, I really do not understand the rage on the continent when President Trump referred to our beloved patch as ‘shithole countries.’

Emmanuel Macron yesterday said he shares the outrage of Africans on the disparagement by President Trump.

Oh please!

If by ‘shithole countries’ the man meant countries groaning under the weight of corruption, nepotism, abuse of power and disregard for rule of law, the social contract and the human condition, then he clearly wasn’t talking about the African continent. 

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