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Category: Brand Names

“Let-My-Enemies-Live-Long Ltd.” How NOT to pick a name for your business.

 

Anybody who has named a child knows that choosing names for your offspring is very serious matter.

When my wife was pregnant with our second daughter, we were struggling coming up with an appropriate name for her. We wanted a name that was uncommon, was Yoruba, acknowledged God, and that would be easy for most of the planet to pronounce. Naturally, as the father and self-professed creative in the union, I had a significant role in coming up with the magical name.

So, I journeyed into the creative ether. After many visits and profound rumination, I had the perfect name:

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