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New Airtel advertising. Must be the water in Banana Island.

There must be something in the waters at Banana Island. It was just a few weeks ago that I wrote about Airtel Nigeria’s Lost TV spot and how different and refreshing the spot was from previous Airtel commercials, and indeed from category spots. Lost was a marker set down by Airtel against competition, and unwittingly, against itself. The next spot from the company was always going to draw keen attention. Will it match or beat Lost, or will it crash and burn under the weight of high expectation?

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All I want for Christmas is a warm ad

I’m a Christmas guy. I love Christmas. It’s my best time of the year. The harmattan. The lights. The carols. “Good King Wenceslas looked out on the feast of Stephen…”“Odun lo so pin O, Baba Rere…” The nice hampers. The dodgy hampers. The teeming malls. Bliss. Joy to the world.

If only brands and companies will give us some really warm Christmas ad. We really could do with some cheer in this country right now.

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LAIF Awards 2016. Not a lot to laugh about.

“Speak your mind even if your voice shakes.” – Maggie Kuhn

So, I attended the 2017 LAIF Awards, my old stomping ground. I hadn’t been to one in some time and I thought it’d be great to see what the advertising industry was up to these days. When I was at TBWA, advertising awards were a big part of the network and my life. A strong agency showing at an award helped the agency get on clients’ radars and in consideration for businesses. It also helped us attract great talents, both creative and non-creative. The Omnicom Group, the holding company of BBDO, DDB and TBWA amongst others, had always been big on ‘doing great work.’ That ethos is reflected in the consistent and strong showings of the BBDO, DDB and TBWA networks at Cannes, One Show and D&AD.

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“Life Without Data.” Easily the most arresting Airtel Nigeria advertising in years.

I have always felt that Airtel Nigeria TV spots were the least engaging amongst all Telco advertising in Nigeria. For a brand that has consistently been in the Top 6 of marketing spenders in that last five years, I’d say this was rather unflattering.

Well, not any more. It’s new TV advertising, ‘Life Without Data,’ seems to be grabbing all the attention, in contrast to the marooned protagonist in the spot.

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How long does it take to make eba again?

The other day a colleague and I went for lunch at one of the ‘posh’ restaurants in Lagos that catered largely to local palates. I have been to this particular restaurant a couple of times. The food is good, the ambience is nice and the service is OK. But I confess that I’m one who believes that for Nkwobi stay with Mama Ogedi, and for soul-lifting Amala, salvation is only to be found at a buka. I’m a relic, yea, but we were never intended to eat cow leg with a fork and knife. That’s why God gave us fingers. Ten of them.

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4G LTE is great. Sustainable differentiation is better.

So, I was reading the papers the other day, and walla, Glo has launched a 4G LTE service (wait, didn’t they launch that stuff in 2011?). I thought that was really great because mobile internet speed in Nigeria waver between ‘damn-it!’ and ‘you-gotta-be-kidding-me!’ So, clearly there is a consumer need there. Any network that meets this need can dip its hands into my pocket.

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You get the talent you deserve.

A couple of days ago, I got a call from a recruiter. There was a supposed ‘senior’ role in her company they wanted to fill and my name came up.

Well, it was pleasing that my name came up in respect to something other than bills, allowances and pocket money. I’d always believed that the only people who thought about me were my wife and creditors. These days I can’t tell the difference between the two.

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The story of Mr Thimble. Beauty and pitfall of brand and line extensions. 

In all of the land of Vuka, there was no better bespoke tailor than Mr Thimble. He catered only to men and his apparels flattered the appearance of all, tall or stout, portly or willowy. The rich and greying, the nouveau riche and debonair, all journey from as far as the Far Kingdom to Vuka to be measured and fitted in Mr Thimble’s exceptional tailoring.  At the annual Vuka Governor’s Ball, it was not uncommon to find the majority of the guests accoutred in the fine raiments of Mr Thimble.

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