Photography, Travel

Memories of New York.

So, right. To Uncle Sam.

After junketing through Europe, I flitted across the Atlantic to Gotham. The first city on my US jaunt.

Few cities are as iconic as New York. When you think of America, you might actually be thinking about New York. Yellow taxis. Lady Liberty. NYPD. Manhattan. Hustle. The American Dream. But New York is more than iconic places. New York is an attitude.

“Most cities are nouns. New York is a verb” – John F Kennedy.

You see, New York makes you feel little. And I’m not talking about skyscrapers. Your sense of belittlement comes from the realization that only you knows you are in New York. No one notices you. Sure, if you owe an NY loan shark, someone will know you are in New York. But other than for that lack of gumption, you’ll be just one in the 60 million that visit the city every year. An indistinguishable bee in a mammoth hive. But don’t take it personal. New York doesn’t hate or think little of you. It’s just too busy racking up $840bn in GDP. After all, it is the seat of American capitalism and that beast must be fed.

And New Yorkers? The apple doesn’t fall far from the tree, does it? Everybody’s got things to do and places to be and if you get in their way, well, you’re gonna know about it. One time, my wife’s cousin, a Brooklynite, had visited us in Maryland. She couldn’t wait to get out of Maryland. She said everyone was too slow and she was losing her mind.

This was not my first visit to New York. I’d been here a couple of times. But I can never get enough of the city. In New York, interesting encounters can happen to you without warning. Once at Times Square, my wife and I ran into Beyonce a few years back. She’d stopped to watch same street performers we were watching. Some guys who were doing a Michael Jackson routine. We were no more than ten meters from her. I tried to record a video of her but one of her bodyguards was on to me like a broke cousin.

Slow down, Thanos!

I’d flown in through JFK. I’m ambivalent about JFK. It’s neither a great nor poor airport. It processes you out without a human touch. Very few smiles. Look, I’m not asking for hugs or kisses. Just some human touch. At least at Murtala Muhammed International Airport, the airport personnel smile at you and cajole you for money. That’s human touch. Personal interaction. Even if your wallet is going to be a few notes lighter afterwards.

With some of my country folks, approaching a US Custom and Border Patrol officer calls for spiritual back up. Since a visa merely allows you to travel to a port of entry and then seek admittance from a border officer, and CBP officers known to deny entry to travelers (ATL, I’m looking at you ), many Naija travellers approach these officers with meekness. At that moment, we realise we do not wrestle against flesh and blood and must summon angelic assistance. So don’t be alarmed when you see us muttering under our breath or talking to ourselves. We are engaged in spiritual warfare you best stay out of.

The CBP officials who attended to me liked my camera backpack and National Geographic carry-on. I suppose they made me look like a serious and celebrated NatGeo photographer. When I later traveled to Atlanta, A TSA officer had also complimented me on the backpack and carry-on and thanked me for all the good stuff we bring to their screen on NatGeo. I smiled demurely.

There, all you haters! I’m a National Geographic photographer!

A few mundane questions and the CBP chaps welcomed me to the US.

Ah, New York City! It’s always good to be back!

I hailed a Uber to Brooklyn. My AirBnB was in Brooklyn.

Oh, I love it in Brooklyn!

You see, Brooklyn is kind and real and can be anything you want it to be. It can be upscale. It can be “hood”. It can be homely or it can be distant. Brooklyn doesn’t take sides. Everyone is right in Brooklyn and everyone is wrong in Brooklyn.

And Brooklyn is not a black borough. It is over 44% white and about 34% black. But you find most racial colorations in the borough. Arab Americans enclave, Jewish American enclave, Latin American enclave. Even Russian Americans. Little Russia and Little Odessa around Brighton Beach.

Fancy that. “Russian American.” I suppose there would be American Russians too.

Hey, anyone knows the number of American-North Koreans in the world?

But back to Brooklyn. Brooklyn is getting gentrified however. Richer folks and more middle-class people are moving into the borough making the prices of houses soar. Often beyond the reach of most Brooklynites, especially African Americans. It’s a source of constant angst and anger. But mostly, Brooklyn loves. I feel safe in Brooklyn.

A Brooklyn encounter from many years ago.

It was my first trip to the US. I’d traveled with the missus to New York. We’d just been married and I wanted to meet some of her cousins and other family members. There were only eighteen people at our wedding and not a few family members on either side were upset at the non-invitation. So the trip was a peace-making mission. We would stay with the uncle and cousins in Brooklyn.

On our way from the airport, I had espied a Dunkin’ Donut a few blocks  from the house. The next morning, I woke up early and like a good in-law proclaimed I was going out to get some breakfast for everyone at Dunkin.’ After all, America runs on Dunkin.’

Truth was I was aching sorely for a cigarette. I hadn’t smoked in over twenty four hours and  was dying slowly. I could feel my spirit bidding farewell to my mortal body. I needed nicotine and tar quickly.

Those days I chain-smoked. I was that guy that woke up at 2 am to smoke and jumped into the car to go buy a cigarette when he realised he was out of smokes. And that guy who opts for a stop-over flight instead of a direct one so he could stop over and smoke. I was that hopeless. Kicked the habit now. Nine years since I last lit a cigarette. Surprise, surprise, I haven’t died yet.

So I was saying…

I hurried out of the house with my pack of cigarette in pocket. I walked about three blocks to an intersection and lit a cigarette. I took deep joyful drags and exhaled slowly. It was like air after being waterboarded.

Then this black dude bounced up to me. Unkempt afro, dirty gold teeth, jeans hanging from his butt and fake bling around his neck.

“Hey man, can I have a cigarette?”

I was a little afraid. This was my first time in America and I had preconceived notions of Brooklyn and crime. I hesitated and processed what my action should be. But the dude didn’t sound or look threatening in any way.

“Just a stick, bruh. Help a brother out. You know I’m sayin?”

Yea, dawg. I know what you is sayin’.

I offered him my pack of Rothmans. He took out one stick. I encouraged him to take more.

“Fo real?!”

For real.

He took two more. He asked for a light. I gave him my lighter. He lit the cigarette and took rapid puffs. Happy, he gave me a vigorous bro hug that nearly dislocated my shoulders.

“You ain’t from around here, is you?”

“No, I’m not.”

“Where you from?”

“I’m Nigerian.”

“Africa?”

“No, Nigerian.”

“Yea, Africa. I ain’t ever been to Africa. Adon’t like it in Africa.”

Of course, you don’t, you bonehead.

He gave me another bro hug and bounced off.

My first friend in Brooklyn. I’m really going to like it here.

And there is so much creative energy!

Fulton Street, Brooklyn

Saw this dude at the Broadway Junction station. Probably the first African American Sioux you’ll ever see!

Whereas my jaunt through Europe had been about history – an ignominious history at that- I was coming to America to eat, sleep and take pictures. It’s been nine months since I was bitten by a radioactive photo bug and I’ve been honing my photography powers. I’m seeing improvements. A lot of my compositions are still rushed and I’m still way behind with post processing/editing. But I’ll get there. You will hear of me!

Oh, wait. You already heard of me!

My US jaunt encompassed New York, Atlanta, Houston, Dallas and the “Big Easy” – New Orleans. With the exception of New York, I was visiting the other cities for the first time. I was particularly looking forward to going to NOLA – New Orleans, Louisiana. The food! Lord, keep me safe till I get to NOLA!

So, what was there to eat in New York?

Let me tell you about people I have serious beef with.

I don’t care much for anyone who maligns food like pizza, burgers and hot dogs and label them junk food. How can food that gives joy be junk? How can two large lemonades be evil? I’ll tell you what is junk. It’s broccoli, cucumber, cauliflower, lettuce and brussel sprouts. Those are the food responsible for most of the unhappiness in the world. Dig very deep and you’ll find those veggies caused WWII. No one who eats bacon, cheese and pepperoni wakes up to bomb another human being. Companies like Shake Shack and Joe’s Pizza are spreading as much joy around the world as the Salvation Army.

Needless to say my meals in New York were mostly those poor maligned food. They didn’t do my waistline any favours. But be reminded that calories don’t count in heaven.

I had not eaten ‘pepper’ since I left Nigeria two weeks earlier. So I sought to reacquaint my palate with the taste of home. Off I went to Festac Grill off Atlantic Avenue. White rice, ofada sauce with boiled eggs and dodo. Stiffed out of $20. But no point quarreling with food you already paid for. I enjoyed it grudgingly.

Let’s talk about the New York subway for a minute.

Let’s get this out of the way. No other subway in the Milky Way come close to the New York subway in entertainment and pleasant surprises. I haven’t been to Neptune yet, but I’m betting they won’t have Maroon 5 performing in their stations.

I recorded the young hustlers below myself.

I’ve been on a couple of trains and trams in Europe. Boring affair. On the London Tube, everyone might as well be studying for an exam. In France, commuters are too polite to look you in the eye. Not in NY. Those trains may rattle along and be anachronistic, but there’s no knowing who might be sitting next to you. Captain America. Houdini. Keanu Reeves.

Ah yes, my pictures. What have I got to show for the camera slinging across the city? A few decent photographs. But a few people ooh and ahhed over a few of the pictures, though I suspect it was more to encourage me than appreciation. It’s a journey. I’ll get there.

Saw this spot as I walked on the Manhattan Bridge to the Brooklyn end of the bridge.

Colours of New York. Manhattan

Brooklyn Bridge 

    

The Oculus. Downtown Manhattan.

The Oculus.   

The towering skyscrapers of Manhattan banded together to whisper. They looked down at me as I looked up at them with my 18mm wide angle lens. Gotcha!

Brooklyn Bridge Park. 

 

DUMBO here is a must-have in the portfolio of any photographer who visits New York. It is always teeming with photographers. On this day, I had to wake up early to hopefully have DUMBO to myself. I got there at 6 am. I met three photographers! We were considerate to one another.

What I really enjoyed about my trip to New York this time was the fact that I was alone. Didn’t come with the family. No friends. So I was pretty much left to my own devices. Ate what I shouldn’t. Walked distances family wouldn’t and didn’t visit Saks Fifth Avenue. Freedom.

After four days, it was time to bid farewell to NY. Time to head to Atlanta to see friends. Nothing special about my visit to Atlanta though. Same with Houston and Dallas. Staying with friends. Visiting other friends. Shopping for the family. In essence, not blog-worthy visits. I did discover a wicked milk shake shop in Houston though. Right under my nose! I punished myself appropriately for not discovering it sooner by visiting it daily.

So on to New Orleans then.

 

 

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Creative Writing, Travel

My Holocaust jaunt. How it all began.

Sometime in 2018, I watched CNN’s Christiane Amanpour interview Ronen Bergman on his book, Rise and Kill First: The Secret History of Israel’s Targeted Assassinations. In the interview, Bergman talked about how the Mossad, the Shin Bet (Israel’s internal security organ) and AMAN (Israel’s military intelligence) went about aiding perceived enemies of Israel cash in their chips early. Bergman explained that Isreal’s strong hand on its perceived enemies was borne out of centuries of Jewish persecution, the Holocaust and the Talmudic mandate:

“The Talmud says: ‘If someone comes to kill you, rise and kill him first.’ This instinct to take every measure, even the most aggressive, to defend the Jewish people is hardwired into Israel’s DNA.”

Bergman talked about a particular incidence. On the instruction of Ariel Sharon, the Israeli Air Force had scrambled two F-15s to blow up a chartered plane thought to be transporting the hated Yasser Arafat. The F-15s circled the plane waiting for final confirmation orders to shoot it down.

Turns out it was not Yasser Arafat on board but his brother, Fathi Arafat, a doctor. He was escorting thirty wounded Palestinian children to Cairo for treatment. The intel was wrong. The strike was called off.

It was a gripping expose.

I was filled with righteous indignation. But it turns out that on no less than five different occasions had F-15s and F-16s been scrambled on the instruction of Ariel Sharon to shoot down commercial airliners thought to be ferrying Yasser Arafat. Only internal sabotage by military officials — galled by the order and fearing war crime charges against Israel — ensured the missions failed.

By the way, when you pray for luck, pray for the the Yasser Arafat-type of luck. Given how badly Ariel Sharon had it in for the man, that he died of natural causes is nothing short of a miracle. As we Yorubas are wont to say, his mother wasn’t dozing in heaven.

I have always loved spooks stories. So after watching the interview, I went out and bought the book.

Two words: don’t be an existential threat to Israel.

OK, that’s seven words. What I meant to say was: mind blown.

How the Israeli government allowed the book to be published beggars belief. The book gave details of many of Israel’s covert operations and the names of principal actors and agents, many of whom are still alive!

Assassination through poisoned toothpaste. Assassination of enemy nuclear scientists. Car bombs. Letter bombs. Sidling into hostile and friendly countries to eliminate, abduct or blow up targets. All in a day’s work.

The book was a scintillating read. However, I doubt that families of the many dearly departed on account of Israeli bullets, knives or bombs would find it so. Not if you learned your beloved was dumped into the Mediterranean from 30,000 feet.

But the book sowed a seed in my heart. To understand a man you only need to understand his past and his fears. So, I thought to myself: what if I visited some of the historic sites of Jewish persecution in Europe? Understand what haunts Israel so badly?

It was a very entertaining thought. I already had a US vacation planned and was going to fly through Europe. Why not stop over for some gulag history and haunting memories on the way to divine cuisine in New Orleans? And since I had recently been smitten by a photography bug, I could take some interesting pictures.

Oh, I liked the sound of it. I liked it very much. So, I planned the trip and off I went.

Amsterdam, Berlin, Munich, Budapest and Krakow. Six European cities in 9 days. Then I skipped over the Atlantic for some R and R. New York, Atlanta, Houston and New Orleans.

You can’t be broke if you don’t check your bank account.

Since many human beings suffer from the grand delusion that people are dying to read whatever drivel they write, I am sharing memories of the trip in separate posts. The links are below. Maybe it might inspire you to have some sense and not travel, the consequence of which is some seriously expanded mind.

Hopefully, not from visiting coffee shops in Amsterdam.

Please click on the cities below for account of each trip.

Amsterdam. Berlin Munich Budapest Krakow New York waka. New Orleans waka

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Creative Writing, Travel

My Holocaust jaunt. Amsterdam, I shall be back!

So, let’s talk about Amsterdam.

If you are reading this blogpost, chances are you probably read the earlier post that led to it. However, if you didn’t or haven’t, it might be a good idea to. The link is here.

Amsterdam was the first port of call on my European jaunt. I had never been to the city although I’d flown through Amsterdam Schiphol on several occasions. I’d heard a lot about Amsterdam. Its diversity. The Red Light District and legalised prostitution. Coffee Houses that sell no coffee. The canals. Rijksmuseum. Tulips. The Amsterdam Arena and Ajax football club. The ‘Venice of the North was the stuff of myths. I was therefore looking forward to seeing the city.

So, on the wings of the Flying Dutchman I flew into Amsterdam Schiphol. I have always loved Schiphol. It has an easy and laid-back feel I find pleasing. Either arriving in Amsterdam or transiting through Schiphol, you do not feel harried or anxious. Cool Runnings. By the way, do you know our own Murtala Muhammed International Airport was modeled after Amsterdam Schiphol? We only decided to stop at one terminal.

After arriving at Schiphol, I took the NS train to the city-center Amsterdam Centraal station, or “Centraal” as the natives call it. The Gothic-styled station is the biggest in Amsterdam and the second busiest in the Netherlands after Utrecht.

What’s remarkable about Amsterdam Centraal station? Why, the double-decker trains, of course! I have never seen one. So you would understand my excitement when one pulled to a stop in front of me. I jumped in. I couldn’t care less if the train was going to Fallujah. I had to get on a double-decker train. Upstairs seating would be fine, thank you.

The hostel I booked was across the River IJ and Centraal. I arrived in Amsterdam in the wee hours and supposedly would not be able to check into the hostel until 3 pm. Eager to make the most of my two-day stay in the city, I opted to take a shower in a facility at the station so I can hit the city immediately. €18 that luxury cost me. A mugging, especially since the hostel checked me into my room at 8:30 am.

No justice can be done to exploring a city in two days. Budget and my time constraints notwithstanding, there was no excuse for treating iconic Amsterdam with such levity. Apologies Amsterdamers, I shall be back!

But what were my first thoughts of Amsterdam?

Why, the bicycles of course!

The ubiquity!

There are close to 900,000 bicycles in the city. For a population of 1.1m people. It’s ridiculous.

And what dexterity too!

I am convinced Amsterdamers cycled right out of the womb and are born with wheels instead of legs. Folks around here probably ride a bicycle from the bedroom to the toilet.

I chose to walk. I will not embarrass my ancestors among such aces.

And what is Amsterdam without its canals? It’s the only reason it is called the Venice of the North. I must have walked by or gone over 50 canals but I understand the city has over 160 canals and over 1500 bridges. That’s preposterous! Amsterdam, you take liberality too far!

You can’t miss the diversity in Amsterdam too. It is pleasantly a multi-racial and diverse city. Only 49% of Amsterdamers are Dutch while 50% are of foreign ancestry. Folks of non-Western origin account for 35% of the city’s population and over 170 nationalities call the city home. Which was great because I loathe finding myself in a back street with ultra-nationalists. I am concerned about racism when I travel. But I needn’t worry. Black lives seemed to matter in Amsterdam.

If I was to describe Amsterdam in one short sentence it would be “a cosmopolitan city that still managed to remain a little town.” You get the feeling you could walk the whole city in a day.

So, why did I come to Amsterdam?

Amsterdam held a special interest to me for two reasons. One, its light-handed treatment of topical moral issues is fascinating. Prostitution is legal and unionised in the city. And so also is recreational marijuana use. The Dutch reckon that if people are going to pay for sex or smoke ‘weed,’ there’s little you can do to stop them. So why not allow and regulate the activity instead? The city is famed for its Red Light District and places that sell marijuana are euphemistically called Coffee Shops.

Coffee shops that sell no coffee. Quintessentially Dutch.

By the way, I never visited the Red Light District. See no evil, think no evil.

So yes, the Dutch believe morality should not be legislated. Live and let live. Which sounds all nice and dandy. But where do we draw the line? Next stop bestiality? Paedophilia? Incest?

The second reason Amsterdam held special interest to me was its long tradition of welcoming the persecuted. Catholics and Jews found respite in the city during very difficult times. The city welcomed Jews from all over Europe when everyone else was throwing them out. They gave them a home and put their business acumen to use building the city. It was also why the city was also referred to as the “Jerusalem of the North” on account of the big Jewish population in the city at a time.

Stories of Jewish persecution in Amsterdam will inevitably lead to the story of Anne Frank and the Anne Frank House. Which was one of the reasons why I was in Amsterdam.

That and food and photography.

Let’s talk about food, shall we?

Many white folks gush about the street food called herring.

“Oh, you must eat herring when you are in Amsterdam.”

“Herring is a Dutch institution. It is delicious and healthy.”

“You can’t go to Amsterdam and not eat herring”

Oh herring this. Oh herring that.

So I went looking for this herring and tried it.

My advice to you: never listen to white folks!

As a matter of fact, never listen to anyone who finds raw fish, pickles and onions tasty.

But I did like bitterballen (which is not bitter at all), stroopwafel and some of the Indonesian cuisine.

And cheese! What is Amsterdam without cheese?

I visited the Henri Willig cheese factory in Zaanse Schans outside the city. I have never seen such varieties of cheese! Baby Gouda, Goat Cheese, Sheep Cheese, Baby Goat, Baby Cheese, Herbs & Garlic, Pepper, Red Chilli Pepper, Fenugreek. My face lit up like a Nigerian politician at the sight of lucre.

And eat I did. I was shameless with the generous free tasting. Deride me all you want. He who brings cheese, brings life.

One of the pleasant cheese maids proceeded to teach us the right way to pronounce ‘Gouda’. It is pronounced ‘hak-ouda.’ You pronounced the ‘ha’ as if you were summoning phlegm from your gut.

OK ma’am. Just let me have the cheese, thank you.

And the weather!

In terms of the worst weather on the planet, London has kith and kin in Amsterdam. If your life depended on it not raining, you will die. Because it will rain in Amsterdam. In winter. In fall. In summer. In spring. I hated that about Amsterdam.

Right. To Anne Frank and the Anne Frank House. One of the reasons why I was in Amsterdam.

If you don’t know the story of Anne Frank, allow me to summarise.

Jewish girl Anne Frank was 11 years old when Nazi Germany invaded the Netherlands in 1940. Anne lived with her father, mother and sister in Amsterdam.

As Jewish people began to disappear all over Europe, killed by the Nazis, Anne’s father, Otto, began building a secret annex in his office to hide the family from the Nazis if things came to a head in Amsterdam.

It did. In 1942, when Anne was 13 years old, the family moved into the secret annex. They were joined by four other people. It was very cramped in the annex.

They lived there for two years until they were discovered in 1944. Rumour has it they were ratted out. The Nazis deported the family to the notorious Auschwitz-Birkenau extermination camp in Poland (Which I was to visit).

Anne and her sister, Margot, were later moved to the Bergen-Belsen concentration camp in Germany. Condition at Bergen-Belsen was no less bad than at Auschwitz. The prisoners were overworked and many died from sheer exhaustion. Communicable diseases were also rife in the camp and Anne and  Margot contracted typhus to which they eventually succumbed.

It broke my heart that they died in February 1945. British forces liberated the camp in April 1945.

Sweethearts, if only you knew help was around the corner. If only you could have kept going for two more months. 

Peeps, no matter what, hold on. Persevere. Find a reason to hold on. Victory might be 24 hours away.

Anne’s father Otto was the only survivor from the secret annex. Anne’s mother had also died at Auschwitz.

But while Anne was in the secret chamber, she kept a diary. She wrote about life in the secret annex and her hopes and aspiration. She wanted to be a writer and a journalist and had intended to publish the story of life in the secret annex.

The diary somehow escaped the clutches of the Nazis. Otto Frank was moved by her daughter’s story. On encouragement, in 1947 he published the diary into the now popular novel, Het Achterhuis (The Secret Annex). He hoped that readers of the diary would become aware of the inherent evil in discrimination and racism.

The book has since been translated into over 70 languages. The house in which Anne and her family hid is now a museum, the Anne Frank House. More than 1.2 million people visit the house every year.

That was some summary, wasn’t it? You really can’t summarise agony.

I had intended to visit the Anne Frank House. But due to the frazzling of cells in my brain for no apparent reason, I forgot to book the guided tour of the house.

You see, tickets to the Anne Frank House are sold out up to 2 months in advance, especially during summer. And this was summer. A limited amount of tickets are released online at 9 am every morning on each day of visit. But the queue of people waiting to snatch them up stretch from Amsterdam to Babylon. I am not especially endowed with patience.

I kicked myself over and over again. How could I have forgotten? How could I have been careless?

Well, I was in Amsterdam anyway and I might as well make the most of it. I set about taking pictures. I wandered around the city. The Joordan, De Pijp, Amsterdam-Noord. I visited the Rijksmuseum, Zaanse Schans, Inntel Hotel at Zaandam. I should fare better in Berlin, my next stop on the jaunt.

But it rained. My two days in Amsterdam were cold, wet and overcast.

1-0 Amsterdam. You win this tie. There will be a return leg. You will not get the better of me again!

Right. On to Berlin then.

Please click here for my Berlin account.

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Creative Writing, Travel

My Holocaust jaunt. Berlin you beauty!

So, here I am. Berlin. The second city on my European jaunt. The first was Amsterdam. You can read about that here.

It feels ridiculous to wake up at 6:00 am to catch a train when you are on a vacation. But that’s what I needed to do if I was to catch my 7:00 am train to Berlin. On my tight European jaunt, every hour counts. I was going to be in Berlin for only two days. The earlier I hit the road, the more I could pack into a day.

From Amsterdam Centraal, I took the Deutsche Bahn IC to Hannover. There I changed unto the ultra-modern ICE Sprinter train to Berlin Hauptbanhof. Those Sprinter trains were mighty comfortable. And fleet! The whole journey was some minutes shy of seven hours. By far the longest train journey I’d been.

We crossed into Germany at the small town of Bad Bentheim. Sleepy me, I thought the town read ‘Bad Bethlehem’.

German immigration police came on board at Bad Bentheim to check passports and right to cross into Deutschland. Polite lot. We were soon on our way.

I arrived at Berlin Hauptbanhof at about 1:45 pm. ‘Hauptbanhof’ means ‘main rail station’. And what a station it is! A humongous glass and steel affair. A most spectacular modern architectural edifice. It spans five floors and is one of the busiest train stations in Europe. It sees over 110 million passengers a year.

I was promptly lost.

A question; why do many Germans pretend they don’t understand or speak English? Many I approached for direction said they spoke spattering English, when in fact they spoke sufficient English to give me directions? I’m not asking them to explain Lord of the Flies in English.

Fellas, please leave me out of your beef with England. I genuinely need help!

I took the S-Bahn (city rapid railway) to Berlin Friedrichstraße Station (pronounced Freedricht-‘strassa’). Friedrichstraße Station is a popular stop for tourists. I thought I might feel my way around the rail service in Berlin before I hit my hostel. I was after all a tourist.

On exiting the station, what should befall my eyes?

Currywurst!

Nestling against an exit of the station was an imbiss, a snack shop that sold street food. If Berlin is the city for street food, then currywurst is its mayor.

I quickly got in line and ordered a fare. Pork sausage (or Bratwurst), ketchup, curry powder, fried onions, mayo and fat fries.

60,000 calories of Berliner goodness!

Oh Berlin, could this be love?

Having wolfed down my currywurst, I was now in the right frame of mind to find the whereabouts of my hostel. I hailed a Uber. The day was sunny and beautiful.

Berlin, you and I are going to get along just fine!

So why am I in Berlin?

Easy. This was the capital of Hitler’s Nazi Germany. The fall of Berlin signaled the end of Nazi Germany and its reign of terror in occupied Europe.

A brief explanation of Nazi ideology.

The basic elements of Hitler and Nazi ideology were hatred of democracy, communism, and Jews. This was combined with a belief that the German people were superior to all other races. This warped ideology proclaimed biological inequality and the right of the “superior” German nation to dominate and decide the fate of the “inferior” nations. The way Hitler saw it, Jews, Slavs, Roma (gypsies) and blacks were at the bottom of the food chain and must be rid of.

This ideology necessitated the invasion and occupation of Europe, especially Eastern Europe, which Herr Hitler regarded as German “living space” – lebensraum. He therefore proceeded on the liquidation of the “peoples of the East.” The liquidation entailed reducing fertility, increasing mortality and outright extermination.

There. A brief history of what plunged the world into WWII. But let’s pause for a moment here.

Do you see the parallel between Hitler’s depraved racial convictions and atheistic evolutionary theory?

Let me break it down for you like MC Hammer.

Evolutionary theory infers that we are all beings of inconsequential existence. A mass of chemicals and impulses accidentally spawned by a swirling mass of gas. There is no purpose to our existence. We arrived here by chance and ‘natural selection’. The stronger adapted to its environment and survived. The weak died. In fact, the stronger ‘superior race’ must of necessity eliminate the ‘weaker’ and ‘inferior race for a progressive march in the evolutionary journey. That gave birth to the field of German eugenics – the genetic engineering to isolate and ‘breed out’ the weak and inferior race so they would not contaminate the superior gene pool of the Germans.

Further, in the atheistic evolutionary theory, there is no room for morality. No room for moral absolutes. Right and wrong are relative. The possession of morality may well be a handicap that prevents a species from advancing. Human lives have no intrinsic value. No transcendental qualities.

But a human life does have intrinsic value. Endued to us by our Creator because we are Imago Dei – created in His image. It is why we condemn murder. Why we loathe cruelty, and why we have sympathy for the weak. When we accept evolutionary biology beliefs as true, we accept that, in essence, there is no difference between a man and a cow.

Which, when you think about it, may not be a ridiculous idea. After all, you have come across many cows that can play a concerto, write books or code in Python. I am beginning to suspect that all that Neil Armstrong “one-small-step-for-man-one- giant-leap-for-mankind” business may well have been a misattribution. Clearly, it was Matilda the Cow who first stepped on the moon and what she probably said was “one small step for a cow, one giant leap for all ungulates.”

Embedded in evolutionary beliefs are the roots of racial discrimination, subjugation and death. Thought you should know what you are signing up for when you gush over evolution.

OK, back to Berlin.

Of particular interest to me in Berlin was the Memorial to the Murdered Jews of Europe, also known as the Holocaust Memorial, the Topography of Terror, the Mauermuseum, and the remnants of the Berlin Wall.

Well, those places in addition to food and photography. I had only two days to spend in the city so my itinerary was cramped.

But what were my first impressions of Berlin?

Well, Berlin is open. And straight-talking. And cosmopolitan. And hip. And punk. And inexpensive. And artsy. And German. And Turkish. Indeed Berlin has the highest number of Turkish people outside Istanbul.

Which, pardon me, must inevitably lead to talks of the Doner Kebab.

I’m sure you can swear that you’ve eaten some wicked kebabs in your life. And you may very well have. But if you have not eaten Doner Kebabs in Berlin, well, you haven’t lived!

Take a look at the pictures below. Oh Berlin, you are so good to me!

At this point, you may think that this Jide bloke is besotted with food. I can’t tell you what to think. What I can tell you though is this: Only the living eat, people. Only the living.

But I digress again.

The Holocaust Memorial is a memorial to the Jewish victims of the Holocaust – the Nazi mass execution of Jews, Roma, Slavs and other nationalities. It consists of 2,711 concrete slabs erected in a grid pattern on grounds that slope. The memorial looked like a cemetery to me although the designers of the memorial say it is not.

As the memorial is on a sloping field, once you go in, the concrete slabs begin to grow taller into pillars until they completely consume you. The memorial becomes one massive maze. The pillars become smaller as you approach the exit. Quite a design marvel.

But it was sobering in there. The memorial evoked a feeling of loneliness. Of being lost and nameless.

Next stop was the touristy Brandenburg Gate and the Reichstag. Holocaust stories aside, I was still a tourist and touristy things are well in order. I wandered around the Mitte district a bit.

In the evening, it was time to look for…the Burgermeister.

In Germany, the chairman of the executive council or cabinet in many towns and cities is known as the ‘Burgermeister.’ But let me be clear, I was not in Berlin to meet politicians. The Burgermeister I was looking for is the Burgermeister. The famed burger joint in Berlin.

I sought it. I found it. It was located under a subway in the artsy Friedrichshain-Kreuzberg district. In an old disused public toilet from the 1920s (how cool is that!).

It is said that Burgermeister makes the best burgers in the whole of Germany. Hundreds even vouch that its burgers are in the top three of the best burgers in Europe. Now that is some reputation that must be verified.

I quickly got in line (there is always a long line at the Burgermeister). I ordered the chili cheeseburger and fries.

I took a deep breath.

I lifted the burger towards my mouth.

I took a bite.

Oh Berlin, I have been an idiot for not coming to you sooner!

The next day, it was time to visit the East Side Gallery, the Mauermuseum and the Topography of Terror.

The East Side Gallery is an open-air gallery of frescoes painted directly on 1.3km-long remains of the Berlin Wall (you do know about the Berlin Wall, right? Right?!) It sees over 3 million visitors each year.

The Mauermuseum is just across Checkpoint Charlie (don’t tell me you don’t know about Checkpoint Charlie!). It gave insight into life in the Soviet-run ‘German Democratic Republic’ or East Germany. I saw exhibits of the dangerous and brave measures East Germans took to escape to a better life in Allied-run West Germany.

Escapees hid in the trunk of Volkswagen Beetles like this

This armour-plated car simply barreled through the border into the West amidst a hail of bullets. All occupants made it!

The Topography of Terror is both an outdoor and indoor Nazi Germany history museum. A very long segment of the Berlin Wall in its original state is also visible here.

In all, I had a very enjoyable stay in Berlin. I liked the place. I felt welcomed. I could have been Herr Alade from Roundtheblockdorf. Maybe if I stayed longer I would see the ugliness inherent in every city. But as far as this trip went, Berlin was aces. I will be coming back.

I’ll leave you with more pictures and memories of Berlin below.

Next stop, into the heart of Bavaria – Munich!

Please click here for Munich.

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My Holocaust jaunt. Imperious Munich.

Guard post at Dachau Concentration Camp.

So Munich was the third city I was visiting on my 9-day, 5-city Holocaust jaunt. You can read about my visit to Berlin here and the visit to Amsterdam here.

My chariot from Berlin to Munich was once again the ultra-fast ICE Sprinter service. Just like the train service from Amsterdam to Berlin, you simply get on the train without a check-in. You get to the train station, locate your train and get on the couch. No one checks your ticket or absence of it. Now, I believe you are not that guy nursing the idea of free travel at the Deutsche Bahn’s expense. I advise you to perish the thought now. At some point during the journey, the conductor will come round to check for tickets. If you are caught without a ticket, the train will be stopped, you’ll be tied on the tracks and then run over.

OK, just kidding. Don’t be a jerk. Pay for your travel.

But fly that train flew! I clocked it doing over 210km/hr at periods. It flew. Through meadows, valleys, farms and wind turbine installations. We got to Munich Hauptbanhof in just under four hours.

Munich. Beautiful architecture. Beer Halls. Lederhosen. BMW. Bayern Munich. Oktoberfest. The heart of Bavaria.

What were my first impressions?

Well, in Munich beer is food. You could have had five bottles of beer and not had a drink yet!

 Hahaha. The Dachau tour guide told us that.

There is some aloofness about Munich. An imperiousness. This is not an effusive and necessarily welcoming city like Berlin. You are well-advised not to expect warmth.

A curious incidence.

While waiting to catch the train to Dachau at Munich Hauptbanhof on my second day, I went to a Chinese food stall for some chow. I stood in front of the menu board unsure of what to order. Then along waltzes a smiling oriental attendant. He enthusiastically pointed me in the direction of fried chicken and boiled potatoes.

No, he didn’t just do that!

I was livid and barked my disgust at him. That caught him unawares.

I was surprised that he was surprised. So, I thought to myself; “Calm down, Jide. Maybe this dude doesn’t even understand the symbolism of black people and fried chicken. I mean, the dude could barely speak English. And you are not African American anyways. So, why the offense? Maybe fried chicken and boiled potatoes was all he’d seen most black people order.”

No matter. I still thought it was profiling and stereotyping.

I stilled my anger with a bowl of noodles and pork chops.

Why am I in Munich anyway?

Munich was “Hauptstadt der Bewegung” – “the Capital of the Movement.” The birthplace and spiritual home of the Nazi Party. This was where Hitler began making all his speeches and building the followership that resulted in the Third Reich.

Munich was also where the Nazis built the first concentration camp, at Dachau, just outside the city.

I had booked the Hitler and Third Reich Walking Tour. There were twelve of us on the tour. Our tour guide was a guy named Achim. Sarcastic and funny guy. He took us on a walking tour of historical Nazi sites in Munich. We learned about Hitler and the Nazi party. We walked over 6km in about 2hr 30m.

Achim

By the way, did you know that Hitler was a sir-fart-a-lot? Yep, he was a fat-bag. His farts were so horrendous they could put out an elephant.

He also thought he would die young, like his parents.

He died at 56.

40 would have been better.

Maybe 30.

Heck, maybe he should never have been born.

Day two of my stay in Munich was when I visited the Dachau Concentration Camp and the BMW Museum.

Arbeit macht frei.

That’s the dubious charge that greets you at the gate of the Dachau concentration camp and all concentration and extermination camps the Nazis built. It means “work sets you free.”

I could see the twisted humour in it. Inmates died from overwork and exhaustion. Their spirits left their bodies. You could therefore say work set their souls free.

My Dachau (pronounced ‘Dakau‘) was an older German chap who looked so much like Christoph Waltz. I liked him the moment he was introduced to us.

Dachau was opened in 1933 shortly after Hitler became Reich Chancellor. It was the prototype for all other Nazi concentration camps. It was initially designed to be a “school of correction” where political prisoners and criminals were sent for punishment and harsh re-education. It eventually evolved into a death camp where thousands of Jews and other “undesirables” died through malnutrition, overwork, disease or outright execution.

The “undesirables” were people Hitler considered unfit for the new Germany he conceived or people who opposed his racist Nazi ideology. These comprised artists, intellectuals, the physically and mentally handicapped, homosexuals, Jehovah’s Witnesses, and of course, Jews. Some prisoners of war were also kept in Dachau; Poles, Soviets, French, Yugoslavs, Czechs.

Dig this. When the US Army’s 45th Infantry Division liberated Dachau in April 1945, they released all the prisoners of war. The Soviet POWs refused to go home. They argued that if they went back to Russia, Stalin would probably treat them far worse for having been caught by the Germans. At least 3 of them shot themselves dead rather than go back to Russia.

Beware any regime that extols atheism.

Anyway, back to Dachau.

At Dachau, detainees were also subject to brutal medical experiments. In the cause of the camp’s existence, over 34,000 people perished there.

You ask yourself how educated and enlightened people such as the Germans were could be complicit in the mass murder of millions of innocent people.

As you would expect after such a distressing tour, my spirit was a wee bitter. So I found myself a nice little confectioner and ordered nice Bavarian strudels. Two plates. Just to be certain the bitterness was fully dispelled.

And well, what do you know! The Doner Kebab chased me to Munich!

It is something of a consensus that Mustafa Gemuse Kebabs are about the best kebabs to be had in Germany. I’d had my fill of kebabs in Berlin and was not going to have any more in Munich. But what’s a man to do when Mustafa willfully erects a kebab shop in your path? I’m not one to spurn a man’s hustle.

Ah yes, the BMW Museum.

Sim Simma, who got the keys to my beemer?

Nothing better to take your mind off death and suffering than a beemer.

By the way, do you know the Quandt family owns about 49% stake in BMW? They are the richest family in Germany.

Not particularly interesting news. Until you realise that Gunther Quandt, their progenitor, built his vast empire aiding the Nazi war effort and using forced labour. At some point, the Quandt businesses used over 50,000 forced labourers from concentration camps.

If you don’t have to pay salaries and benefits to 50,000 employees, that saves a tidy penny, doesn’t it? Pennies that grow over time and that could, for instance, be useful in acquiring a certain troubled automobile company – BMW. Courtesy of the Nazi dispossessing Jews of their businesses, Gunther was also able to acquire many Jewish businesses for next to nothing.

But hey, it’s all water under the bridge now. Many of the companies we have grown to love today also profited from the Third Reich; Hugo Boss (he made those smart black uniforms the dreaded SS wore), Siemens, IBM (developed the numbering mechanics by which all Jews were identified and recorded in the camps), Coca-Cola (“Fanta” was specifically developed in Germany for Germans to bypass the trade embargo the Third Reich placed on Coke and American imports), Bayer (made the Zyklon B gas used to gas Jews) and many more. Many of those companies have officially acknowledged and apologized for their part in the Holocaust. They have contributed millions of dollars to funds set up for reparation and compensation.

Right across the road from the BMW Museum is BMW Welt. You can test drive a BMW and order one there. It will be delivered to you anywhere in Europe.

What was that sales pitch from BMW again, “it’s not about what you make. It’s about what you make people feel.”

Look, all I ask is the chance to prove that money can’t make me happy.

Right.

Next stop, Budapest!

Please click here for my Budapest account

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My Holocaust jaunt. Hello Buda and Pest!

So, on to Central Europe. To Budapest.

Just so you know, Hungarians hate it when you refer to Hungary as being in Eastern Europe. They are in C-E-N-T-R-A-L-E-U-R-O-P-E!

My train from Munich to Budapest was the Euronight sleeper train Kalman Imre. It leaves Munich Hbf at 23:00pm to arrive at Budapest Keleti station at about 8:00 am. I’d booked a berth in a 4-bed couchette for a comfy night’s sleep. A pleasant Swiss guy and I turned out to be the only occupants of the cabin. I was hoping on that. I’m in luck!

The train pulled out of Munich Hauptbahnhof. While the Kalman Imre was a clean train, it was not as modern as the Deutsche Bahn Sprinter trains I’ve come to love. The bunks in the cabins reminded me of my boarding school. Double bunks. Thin mattresses. Flat pillows. It was a cherished memory. The ride was smooth.

A few minutes into the journey, the portly conductor rolled to our cabin. He advised that we bolt our door throughout the journey. I found the advice unnerving. What did he mean bolt our door? I asked him if there was a possibility of theft or robbery. He shrugged and smiled.

Not good. Not good at all. My mind went to Murder on the Orient Express.

I bolted the door after him.

It was an uneventful journey. It was dark. We went through sleeping villages and towns. Nothing of interest. There was a full moon out and my mind entertained otherworldly thoughts. What if a lycan jumped on the train with Van Helsin in hot pursuit? After all, Transylvania was not far off. I thought I also saw Dracula perched on a church spire regarding our train with interest.

At some point during the journey, I woke up to the sound of loud conversations outside our door. It must have been around 2 am. Soon there was a loud knock on our door.

We didn’t open it.

I wasn’t going to open my door in the middle of the night in the middle of nowhere when I’d been advised to bolt it.

After a few seconds, the knock was repeated. This time heavier.  It was accompanied by a deep-throated announcement of “border officer” or something to that effect. Only then did we open the door.

At the door were three well-built men in plain clothes. They were accompanied by the conductor. They were dressed in mufti but had police-type vests over their clothes. They had sidearms. One of them had some sort of scanning device in his hand.

They introduced themselves. There were Austrian border control officers. We had crossed into Austria. Big deal. It’s only Austria, not Asgard. They asked to see our passports. The guy with the scanner scanned my Schengen visa with the device. He got on a mobile phone and read something out on my visa. He wasn’t speaking English so I couldn’t tell what he was saying. Soon after he gave me back my passport and bade me goodnight. They were professional and courteous if stern-looking.

Alas, my Swiss mate took leave of me at Vienna. I now had the cabin to myself. There was still about three hours left till we arrive at Budapest.

After what seemed like a millenia, finally, Budapest.

The Budapest Keleti Station.

Courtesy seat61.com

Large, classic and dated. I’m certain it looked grand in 1884 when it was opened. To me, however, it looked like a train station in a Cold-War Eastern Europe. Russian and American spooks arriving in trench coats and umbrellas.  Tinker Tailor Soldier Spy. 

I attracted some curious glances as I got down from the coach and headed out of the station. I took it Budapest didn’t see too many handsome black dudes. Well, here I am fellas! Free hugs for the first ten smiles!

Budapest. The Hungarian capital.

Cleft in two by the mighty Danube River. Hilly and imperial Buda to the west, and flat, buzzing and bourgeois Pest to the east. The two cities came together in 1873 to form Budapest.

Check this. One of the names for consideration for the city was Pestbuda? Luckily, the politicians didn’t have the final say.

So, why am I in Budapest?

You mean apart from the fact that the name sounds romantic?

Well, if there was a single country that experienced the double whammy of both Nazism and Communism within a short period, it was Hungary.

During WWII, the Nazi proxy party in Hungary – the Arrow Cross party – a fascist organisation, unleashed total terror on the people of Budapest. Thousands of Hungarian Jews were rounded up and deported to extermination camps all over Europe. Some were executed in the city and dumped into the Danube.

Then came the Soviets after Hitler lost the war. They imposed their own brand of terror on Hungary and Budapest. Citizens were reduced to subjects and killed for the flimsiest reason.

Consequently, I was in Budapest to learn more about Jewish subjugation and communist oppression. To that end, I was very keen to visit the Dohany Street Synagogue – the largest Jewish synagogue in Europe and the memorial it housed. I was also visiting Memento Park, with its giant sculptures venerating communism. On my hit list were also the Arrow Cross Party torture chamber – House of Terror and Shoes on the Danube Promenade memorial.

But first, what were my first impressions of Budapest?

At times, I thought it was a city suspicious of black people. I did not experience any overt racist incidence. But it’s all in the simple things. The stares. The looking-over-shoulders at me as I walked past. The deliberate attempt to avoid hand contact.

In Budapest, I was conscious that I was black. But I sensed no aggression or resentment. More like caution and indifference. I can live with that. I’m gonna be out of your lives in two days.

There is no Uber in Budapest, only Taxify (Bolt). I can’t explain it but I found all the Taxify drivers in Budapest the most amiable of purveyors. Almost all of them thought I was American. I wasn’t feigning a foreign accent. One of the drivers put on a hip-hop track as I got into the car. He was bobbing his head enthusiastically and smiling at me. I rated him 5 stars for effort.

Hungarian House of Parliament.

St Matthias Cathedral

Love on the Danube. St Matthias Cathedral across the river.

But it irks me at the supposition that any touristy black man in Europe is likely not African. Its part of the racist profiling of Africans. My wife and I had encountered this perception on earlier visits to Paris and Rome. Some white hucksters in those cities had tried to sell us on some over-priced memento taking us for gullible Americans. The one in Rome kept saying “American, buy. Only $40.” In Paris, the huckster was around the Louvre.  He accused me of denying being American because I did not want to buy from him. Only when I began to berate him in Yoruba did he leave me alone.

I had such a cramped itinerary so I wasted no time in getting started. I checked into my hostel, showered and hit the town. First stop, the Dohány Street Synagogue. I have never been inside a Jewish synagogue and I couldn’t be presented with a more fitting synagogue. The Dohány Street Synagogue is the largest Jewish synagogue in Europe.

You have to go through serious security checks before you get in. Pat downs, body scanners and luggage scanners by eagle-eyed and steely-faced security personnel. One time, I put my camera backpack on the ground and took a few steps away from it to take pictures. Two security men were instantly on to me telling me to pick the bag up.

I am not going to fart in this place without clearance.

But once inside, the splendour and glitz are impressive. Seated in the pew, a rabbi talked us through Judaism, its different sects and the history of the synagogue.

With the Nazis penchant for confining Jews to a single location before transportation to concentration camps, the synagogue found itself within the borders of the Jewish Ghetto in Budapest created by the Nazis. The Nazis had similarly created such ghetto in Warsaw – the Warsaw Ghetto. The synagogue consequently housed several hundred Jews. Over two thousand Jews died within the ghetto from starvation and the cold. They were uncustomarily buried within the premises of the synagogue. The tombs remain to date. At the back of the synagogue is the Memorial of the Hungarian Jewish Martyrs, a metallic willow tree whose leaves bear names and tattoo numbers of the dead and those who had disappeared. I was moved to tears.

Done with the Dohaney Street Synagogue, I hailed a Taxify to St Matthias Cathedral and the Fisherman’s Bastion on the Buda side. The latter is perhaps the most visited tourist attraction in Budapest on account of its panoramic view of the city.

In the evening, it was time for some chow. And what better place to eat than the Szazeves Restaurant, the oldest restaurant in Budapest. A Taxify driver had recommended the restaurant for an authentic Hungarian experience. I checked the review online and knew I had to pay them a visit

Meet my dinner.

Magyaros gulyasleves or Goulash soup Hungarian style. And Belszingulyas galuskaval aka Sirloin goulash with dumplings. I tell you, people, a person can do nothing better than to eat and drink and find satisfaction in their own toil.

I didn’t dream that up. Check Eccl 2:24.

The next day, it was time to hit the House of Terror and the Shoes on the Danube Promenade.

The House of Terror is a museum on the popular Andrassy Avenue in Budapest. The museum contained artifacts and exhibits related to the fascist and communist era in Hungary. Citizens were interrogated, tortured or killed in the building by both the Arrow Cross Party – and the AVH, the puppet but no less mean state security apparatus of the occupying Soviets.

An ominous soundtrack accompanies you as you walked throughout the house. It was dimly lit, adding to the sense of dread. The dungeons below were particularly unnerving. You feel someone might come out from nowhere and do you in. Painfully, we weren’t allowed to take pictures inside the building.

Shoes on the Danube Promenade is the most touching and poignant reminder of the atrocities of the Nazis against Hungarian Jews in Budapest.

Installed along the bank of the Danube were 60 pairs of shoes, sculpted out of iron and true to life in size and detail. The shoes were in the fashion of the 40s. They are a memorial to the over 20,000 Jews shot on the bank of the Danube by the Arrow Cross Party.

Fathers, mothers, brothers, sisters, friends and children were rounded up and lined up on the bank of the Danube. They were asked to remove their shoes and face their executioners (shoes were valuable during the war). They were then shot in cold blood, their bodies falling into the freezing Danube.

It was a haunting memory. I imagined children holding tight onto the hands of their parents cold and crying and being told by their parents that everything was going to be all right, when in fact they knew it wasn’t. 

The Shoes on the Danube Promenade was the highlight of my trip to Budapest. I tossed and turned in my bed that night. I wasn’t prepared for the emotions of the memorial.

Well, if I was this torn by the shoes, what emotions will I experience when I get to Auschwitz-Birkenau?

One day at a time, Jide. One day at a time.

Right. To my last European city – Krakow.

Please click here for my Krakow account.

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My Holocaust jaunt. Krakow. Auschwitz-Birkenau.

On to the last leg of my Holocaust jaunt. To Krakow, Poland.

If this is the first post you are reading about my European jaunt, it might be worthwhile to read why I embarked on this 9-day, 5-city tour. You’ll find that here. You may then follow up with accounts of my trips to AmsterdamBerlinMunich and Budapest.

Done with Budapest, I chose to take a bus to Vienna. I would then take a sleeper train from the Wien Hauptbanhof to Krakow.

So, why did I choose to detour via Vienna?

Because I can! Stop asking silly questions!

But really, Budapest to Vienna is just three hours by bus. I thought I might hop over to have a look at the city. After all, this was the city of Mozart, Beethoven and Freud.

And the Käsekrainer.

 

That is a Käsekrainer.

It’s a large sausage filled with cheese. When grilled, the cheese melts deliciously and with it any resolve to shun cholesterol. It is It is usually served with bread, mustard and/or ketchup. It’s a favourite street food of Viennese.

Oh Käsekrainer! If I spend an extra day with you, I might not ever leave Vienna again.

Vienna or ‘Wien’ to Germans is so German. It is the second-largest German-speaking city after Berlin. The city centre was designated a UNESCO World Heritage Site in 2001 and in 2017 moved to the list of World Heritage in Danger, a list which included Timbuktu in Mali.

Vienna, you and I need to know each other better. How about a date? Dinner in 2020?

 

Shonbrunn Palace, Vienna.

Right. On to Krakow.

I Ubered from the city centre to the Wien Hauptbahnhof (see how German Vienna is!). It’s a very modern and cool station. Rail travel in Europe is just so interesting if you are coming from Nigeria or Africa. The stations, trains and coaches have different personalities. There was something aloof about Vienna and the Wien Hauptbahnhof. Self assured and cultivated.

My conveyance from Wien Hbf to the Krakow Glowny station was the Euronight sleeper train the Chopin.

Awesome. This is the closest I have ever been to a virtuoso pianist.

The train left Vienna at about 22:10pm. I’d book a two-bed deluxe cabin but this time I was lucky to have the whole cabin to myself. The cabin had its own wash basin, wardrobe, TV and complementary snacks and juices. My two-bunk Hilton.

There were no border patrol offers knocking on my door during the journey. However, the train conductor had also advised to bolt the door while I was in.

Sigh.

Just as with the journey from Munich to Budapest, it was dark and there was nothing of interest to see. In between reading A Forest of A Thousand Daemons and short snoozes, the time flew by quickly.

Soon it was dawn. The morning was covered with mist. The train rolled slowly through villages and farmsteads. Along the rail tracks were lone houses with dim lightbulbs. The mist gave the villages an ominous feel.

Sometime around 6:00am, we passed very close to a house. Upstairs, there was a woman by an open window. She was taking in the fresh morning air. I was peering out my cabin window too taking in the rustic scenery. When the woman saw me, she reeled back sharply from the window and closed it.

That can’t be good, can it?

We arrived Krakow Glowny station at about 6:30am. Warsaw was 3 hours away.

Why am I in Krakow anyway?

 Auschwitz-Birkenau.

 

Gate into camp. The Nazi motto “Arbeit Macht Frei” means “work sets you free.”

The largest extermination camp the Nazis built.

Close to 1 million Jews were gassed to death there in 3 years.

Mothers.

Children.

The elderly.

The weak.

Check out the BBC drone shot of Auschwitz-Birkenau to grasp the monstrosity of the this death camp:

Auschwitz was also where Josef Mengele, the “Angel of Death,” conducted genetic experiments on inmates. Without regard for their safety, health, physical or emotional suffering.

Mengele was particularly fond of identical twins. Between 1943 and 1944, he performed experiments on nearly 1,500 sets of imprisoned twins at Auschwitz. Only 200 of those twins survived the experiments. Sometimes he would sew two twins together to see if he could create conjoined twins. Or he would inject different dyes into their eyes to see if the eyes would change colour.

That Josef Mengele was never caught and never faced trial is a travesty of justice. Bugger died in 1979 from a stroke while swimming in Brazil.

Swimming in Brazil?

He should have been swimming with the fishes!

Shame on you, Mossad!

If there was one Nazi you needed to catch, it was this guy!

What was that? You tried? You almost had him?

Yea, I almost married Halle Berry too.

Breathe, Jide. Breathe.

Anyway, what were my impressions of Krakow?

Simple, I didn’t get the feeling I was welcomed here. I’ll share three encounters.

When I disembarked from the train at Krakow Glowny, I hailed a Taxify to take me to my hostel. The driver would meet me at Car Park 5, on the fifth storey. At the elevator, there was a white older man also waiting for the lift. I reckon he would be in his early to mid 60s.

I greeted “good morning” with a big smile. The man looked me over and ignored me. Trust me, I didn’t look like a bum. I had a very chic camera backpack and a cool National Geographic carry-on. Every inch the tourist.

I greeted the man again with an even bigger smile. Maybe he didn’t hear me the first time. The man looked at me again and ignored me still.

I concede that perhaps the old chap doesn’t speak English.

But the look. Loathsome. Looks don’t lie. You know when someone abhors your presence.

In the second incidence, a few hours later at the same train station, I had approached a policeman for directions. The buses to Auschwitz were somewhere around the station and I needed directions. So I approached the cop.

The guy shooed me away without listening to what I had to say. He returned to fiddling with his phone. I told him I needed help with directions. He gestured to me to get lost.

This was a cop.

After the experience with the policeman, I told myself there was no way I was exploring this town after 7pm.

Which was a shame because Krakow is the intellectual and cultural heartbeat of Poland.

But I was spooked. Better be safe than sorry.

The third incidence was on the second day, my eagerly anticipated day of departure from Krakow. My flight from the Krakow-Balice International Airport to Amsterdam Schiphol was 7:30am. By 5:30 I was outside my hostel having hailed a Taxify.

Then along came this white dude. He was drunk somewhat. He walked past me and then walked back. He raised his hand and asked me to hi-five him. He was speaking Polish, or what I assume to be Polish. Could have been drunkenese.

I shook my head in the negative. I’m not hi-fiving you, mate. I mean, I don’t know the dude.

But he insisted and wouldn’t leave.

Where was this bloody Taxify!

As he stood there harassing me, a police patrol drove by. They parked on the other side of the road observing our exchange. Perplexed, I gestured to them that the dude was bothering me. Then two officers got down from the car and came to us.

They asked what the matter was. I explained to them what happened. They spoke to him in Polish and an argument ensued. They asked him to apologise to me but the fella refused (I suppose for my benefit, they spoke to him in faltering English). They then told him to be on his way but he was yet unyielding. They tried to shove him off but he was adamant. He kept talking to me.

One of the officers brought out a hand-cuff and was going to cuff him. Only then did the chap become sober and walked off. The police then got into their van and drove off.

Phew.

But I was still alone on the streets. Where is the bloody Taxify!

Now, was the guy simply drunk and under the influence?

Maybe.

Should I have hi-fived him?

Definitely not.

From what I saw in my less than 48-hour stay in Krakow, black people are as plenteous in the city as virgins are in a brothel. I was obviously an interesting sight to the guy. Not because he was drunk but because I was black.

But I forgive those lot.

Because of the Zupa Dnia and Pierogi.

“Zupa Dnia – Soup of the Day.” Warmed my spirit greatly. 

Pierogi z miesem – a sort of meat dumpling. Heavenly!

The food accepted me for what I was – a hopeless and hungry food lover. No discrimination.

While I’m reluctant to generalise that Poles are racist, it was precisely because of discrimination that places like Auschwitz happened. Hatred, spreading one person at a time.

I did go to Auschwitz -Birkenau. Boy, it rends your heart.

How did man descend to such ignominy? How did our soul become this seared?

All the Dachaus must remain standing. The Dachaus, the Belsens, the Buchenwalds, the Auschwitzes – all of them. They must remain standing because they are a monument to a moment in time when some men decided to turn the Earth into a graveyard. Into it they shoveled all of their reason, their logic, their knowledge, then we became the gravediggers.”

– Rod Serling. 

I’ll tell you how man descended into such evil.

It happens the moment we remove God from the affairs of man. The moment we think we are a product of time and chance. Masters of our fate and the fate of others. It happens the moment we subscribe to moral relativism.

Jews, Slavs, Romas and Russian prisoners of war were brought in from all over Europe in coaches like this. Like farm animals. The track leads straight to the gas chamber.

Auschwitz I – the barracks where inmates were housed.

The Nazis stripped inmates of their valuables on arrival at Auschwitz-Birkenau. Boxes, prosthetics, brushes etc. Shoes were especially valuable during WWII

Seized cases with names of victims on them.

Prosthetics confiscated from inmates

Shaved hairs from inmates. 5400kg-worth. Hairs were shaved to prevent the Nazi guards from getting lice and typhus. Industrial use was also found for them: They were used to line the boots of German soldiers or spun into yarn to make socks for crews of U-boats (submarines).

 

Bunks where the prisoners slept. As many as 7 people could be on one bunk.

Empty canisters of Zyklon B gas – a pesticide – used to gas the inmates.

In late 1944 when the Nazis realised they would lose the the war, they began to erase traces of their atrocity at Auschwitz-Birkenau . They burnt records and blew up the gas chambers at Birkenau.

You never leave Auschwitz-Birkenau the same. The death camp vividly re-enacted all the Holocaust movies I had seen but not fully appreciated. The Pianist, The Boy In the Striped Pyjamas. Schindler’s List, Inglorious Basterds, Defiance and many more. You understand why the state of Israel is paranoid about the security of the Jewish state.

Never again.

Never again, you say? Maybe you want to explain what happened in the Rwandan genocide. 800,000 Tutsis killed in 100 days by the Hutus.”

Yet some people had the nerve to doubt if the Holocaust really happened. They ask how the world could have stood by and watched the annihilation of 6 million Jews. Scarily, the history is being forgotten.

Right.

This ends the account of my Holocaust jaunt. Thanks for journeying with me!

Off to the other side of the Atlantic. To Shake Shack burgers in NY and gumbo in The Big Easy!

New York, Atlanta, Houston, Dallas and New Orleans here I come! 

 

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Creativity, Innovation

Talent: if you haven’t got it, you haven’t got it.

Maths is a fraud. Centuries of exaltation and glorification are misplaced. Or why has a discipline that underpins all calculations been unable to come up with the formula for success? The equation to be oprah-rich? What’s the use of Chaos Theory, Euler’s Polyhedra Formula or the Fibonacci Sequence if it can’t tell you how to get some moolah into your pocket? We’ve been had by the likes of Archimedes, John Nash and señor Pythagoras. 

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Creativity, Photography

The amazing places passion takes you.

 

Bros for life. Farouk and Ibro.

Howdy good folks! Trust January hasn’t met you in penury.

Oh, I like the sound of that! ‘January and penury.’ “ Save ye for the days to come lest reproach come upon thee like penury in January.” It’s a corny rhyme but I don’t care. It came in the moment, a gift from the Muse. I expect the expression to start making the rounds around pulpits and podiums soon. Remember you heard it first from moi!

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Uncategorized

Sweethearts, if you keep your pants on, no one is going to be nicking them.

On my way home yesterday, I was listening to Classic FM. I heard, a rather preposterous report: an epidemic of female underpants theft in Nigeria. Grand theft of what we call pata or p-a-i-n-t in Yoruba.
 
Yup. Female pants are being purloined, shanghaied, abducted and misappropriated all over the land. This making away with underpants are sometimes surreptitious. At other times it is brazen and at gunpoint: “your pant or your life!”

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Uncategorized

Signs you may be difficult to work with.

Maui (voiced by Dwayne Johnson) and Moana (Auli’i Cravalho), the title character in Disney’s “Moana.” Credit: Disney

A while back, a friend who lived outside the country told me he had met someone who knew me and worked with me in some capacity. He told me this chap had remarked about me: “Jide was a brilliant guy. A good person. But he was sometimes difficult to work with.” 

Remember the movie Ghosts of Girlfriends Past? Where the sins of your past douchebaggery come to haunt you? Well, I was nothing like the philandering and Class-A insensate that Mathew McConaughey was in the movie, but still, I knew there were times when my colleagues must have felt like feeding me to a T-Rex.

Maybe to three T-Rexes.

The irony of it was that I wasn’t aware that I was being difficult. I thought I was doing my job. Doing what the job required.

Which is why I’m doing this post. To help someone out there check if they are on their way to the Jerk Hall of Fame or already awarded. Hopefully, it will help you avoid being that guy or babe.

So here are a few pointers. You may be difficult to work with if:

1. You are combustible too often. Anger is an undeniable human emotion. It may even be helpful. But if you explode at your colleagues or anyone too often, whatever the reason, you may be a difficult person to work with.

The dangerous thing about being quick to anger is that it loosens the tongue (or the pen) to say things you shouldn’t have said or act in ways you might regret later. Anger is good. But wrath isn’t.

2. Impatient with colleagues. People assimilate information or ‘get it’ at different rates. It doesn’t mean they are a doofus. If you think you’re smart or brilliant, I assure you that there is someone smarter and more brilliant than you are in your field or company. I have a hard time understanding Quantum Physics and Astronomy, which I’m interested in. Some guy at NASA may think I’m a dolt but I’d like to sit and hear a presentation from them about making people buy what they really don’t need.

Be patient with people.

3. You think you are indispensable. The feeling of being ‘untouchable’ could lead you into giving subordinates and colleagues a hard time. Please get this into your head: NO ONE is indispensable. Steve Jobs died and Apple became a trillion-dollar company.

Try not to believe you are indispensable. It’ll make you more human and humane to colleagues.

4. People don’t want to come to you. If colleagues don’t want to come to you for help because you are often technically and practically unable to help, that’s understandable. But be wary if they don’t come to you because they think you are a jerk. It is the same if a guy was assigned to you and he weeps and calls his wife to tell her he loves her.

No matter what you may have heard, you need more friends than enemies in your life. Folks whom people tend to gravitate towards tend to be better managers and hence, assume leadership positions quicker and stay there longer.

I’m not saying you should try to please everyone. You can’t. But if you could be a little more pleasant, a little more helpful, a little less arrogant or a little more accessible, please do it.

5. You believe work should be impersonal. One of the Kool-Aid we have drunk and are still drinking is the belief that the workplace should be formal and impersonal.

Bunkum.

Until such a time when Betty the AI or George the Algo are your only workmates, you will have to deal with Chi-Chi the mother of three and Bassey the Pious.

When we believe work should be impersonal, we lose empathy and sensitivity. When people come to work, we don’t know what they may be facing in their personal lives.

There was once a colleague, mother of four, who often came late to work. She was often distracted. It affected her work. The people she worked with were unhappy with her performance. She was put on Performance Improvement Programme, a prelude to being fired if there was no noticeable change in a short period of time.

HR called her in for a chat. She burst into tears and spilt all that was happening in her life. Her husband beats her often. The fella was out of job but needed to show who was still the head of the house. There was little sunshine in her life. When we heard her story, many were remorseful, mea culpa, for the hard time we gave her.

People go through stuff in their lives. Sometimes, really hard stuff. Don’t add to it in the workplace. Before you are tempted to scream at them, be dismissive of them, write them a query or fire them, take a step back to consider maybe there’s something else going on behind the crisp shirt or slim skirt. Be a human. Screw the rule book.

As for me, I have long reformed. I realised that if I wanted to get to the very top, I could not be someone people found difficult to work with.

That and the fear of T-Rex.

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Pepsi’s ‘Naija All The Way’ spot. How I love a good marketing ambush!

The Pepsi Naija All The Way spot is the shiznit! Check it out below:

Neat, isn’t it? It’s trendy, bouncy and pumps you up. Makes you want to believe in Nigeria again. The spot reminded us of one of the reasons we are Nigerians: bagful of self-belief and swag.

Well, yea, the Naija spirit also sometimes turn into snakes and make away with money, and may even ask bribe from an archangel. But this spot is not about all that. The spot rather reps us in a positive way.  

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Advertising, Creativity

Nigerian advertising at the global stage – not all awards are born equal.

Recently, a few Nigerian advertising agencies won ‘big’ at the African Cristal Festival in Marrakech, Morocco. Nigeria’s Noah’s Ark won ‘Agency of The Year’. X3M Ideas, DDB Lagos and Insight Publicis all had a decent showing too. There have been a lot of congratulations and reportage across the media.

There have also been questions about the prestige and worth of the African Cristal Festival. Some folks have therefore asked me to shed light on this matter, and on the subject of Nigerian advertising at the global stage.

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Sports

In your face, City! In your face!

Ah! What indescribable joy to rain on Manchester City’s party yesterday. The cheek! Fixing to be crowned champions via a derby win. Not on your life, Pep! Even Liverpool dare not be that impudent!

Torturously, City will still win the league. Their third in seven seasons. A galling state of affair. I blame filthy lucre. It’s what happens when you give a Black Hawk to people used to warring with bows and arrows. No more justice in the world.

But there’s only one guv’nor in Manchester and he determines when a party holds. And it wasn’t going to be yesterday. Maybe they can have it against Spurs on 14 April. But there was not going to be any din in Manchester yesterday, except for anguish of broken City hearts.

Yea, that’s how far United has fallen from glory. Rejoicing at beating Man City. How the times have changed. But it is fitting that the only team to beat City this season at the Etihad is, you guessed it, Manchester United. The Manchester United.  

And Paul Labile Pogba! My! I always knew we got that lad cheap. Perfect riposte to all the haters. Gary, you there? You are slowly but surely delegendarizing yourself at United. What was that about Pogba’s hair? Watch it, Gary. Thin line between hate and hate. 

‘Blue half of Manchester’ my foot. There’s only one side in Manchester. And there’s the devil to pay for slights.

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If there are no free lunches, how come we expect data privacy?

In the wake of the Facebook-Cambridge Analytica data privacy scandal, I have thought about how much of my personal data is out there. Data waiting to be harvested by some sick psychologist or ethnographer and deployed to warping my mind. I like to think that I have an iron-clad mind. But at the rate I give in to pepperoni pizza, maybe having an ‘open mind’ is not such a bad thing after all.  

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Awards, Media Relations

The Oscars. What exactly makes a great movie?

Fox Searchlight Pictures

Jimmy Kimmel in his opening monologue at the 90th Academy Awards remarked:

“…and thanks to Guillermo, we will always remember this year as the year men screwed up so badly women started dating fish.” 

He was, of course, referring to Guillermo del Toro and The Shape of Water. Guillermo later won the prestigious achievement in Directing for same movie which also went home with the coveted Best Picture.

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Artificial Intelligence, Technology, The Future

The doggone geekstitute called Boston Dynamics.

There’s only one reason man eats fish. We eat fish because we can. Fishes are dumb and we are smart. We are at the top of the food chain and we take whatever we want.

I therefore don’t take kindly to anyone who tries to rearrange this balance. Boston Dynamics may think it’s a cool company. But I’ll tell you what a cool company does; it doesn’t make robots that can open doors!

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Consumer Insight, Marketing

When Budweiser shows up on this patch…

 

Come June (or thereabouts), beer drinkers in Nigeria will have a new brewski to add to their repertoire:

“This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no other beer at any price.”

Yes, “The King of Beers” will be competing with other suds in the land to help tipplers wet their whistles.

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Uncategorized

These ‘shithole’ outrage. Please, give me a break!

Aside from his use of an obscene term, I really do not understand the rage on the continent when President Trump referred to our beloved patch as ‘shithole countries.’

Emmanuel Macron yesterday said he shares the outrage of Africans on the disparagement by President Trump.

Oh please!

If by ‘shithole countries’ the man meant countries groaning under the weight of corruption, nepotism, abuse of power and disregard for rule of law, the social contract and the human condition, then he clearly wasn’t talking about the African continent. 

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Content Marketing, Creativity, Social Media Marketing

A letter to Dear Satan. Wait, a letter to who?!

You meant to send a “thank you” letter to Santa for the cheer he brings to kids but due to a typo send it to Satan. That’s right, to Lucifer. The Adversary.

No one could have predicted what happened next. Satan begins to develop warm feelings.

I say not a chance in hell!

Anomaly London created that dark humour in their latest Christmas video below.

Merry Christmas, people!

And do I need to remind you never to accept a gift from Satan?

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Branding, Digital Marketing, Social Media Marketing, Sponsorship

How to choose the right sponsorship and own it.

The Super Eagles have qualified for the 2018 World Cup in Russia (Whoop, Whoop!) Already, the Nigeria Football Federation has four major partners: Aiteo, TGI Group, PayPorte.com and Zenith Bank.

TGI Group (owners of Chi Limited/Hollandia) will be the ‘Official Food Partner’ of the NFF, PayPorte is ‘Official Online Store Partner’ (exclusive e-commerce retailer of Super Eagles jerseys) and Zenith Bank is ‘Building and Youth Development Partner.’ Aiteo pays the salaries of the national team coaches and is main sponsor of the Aiteo Cup and CAF Awards.

But how does sponsorship help a brand’s agenda? How does a brand team select who to partner with and derive value from the sponsorship?

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Branding, Craft

To everyone honing ingot into Excalibur.

Not every brand has a story to tell. A story that is meaningful. That is powerful. That stirs something in us.

A story is hardly another word for advertising, op-ed, a post or ‘content.’ A story is more timeless. More enduring. It transcends the medium.

When our grandma tells us stories, the stories capture our imagination. Inspire us. Or expound a value. Sometimes they just entertain us. But what the stories never do is leave us disinterested.

That is why storytelling involves craft. Craft just as important as the story to be told.

That is why understanding the audience is important. Why she gauges our mood first. Why she always seems to know the stories to tell.

It’s also why she never uses big words.

That’s why not everyone can be a great storyteller.

Motivational speakers tell us we can be anything we want. I disagree. I’ve tried to be Bruce Wayne. But The Joker couldn’t stop laughing. I can’t ride a bicycle to get away from a snail. Some things are just gifts.

Sure, rough gift or talent can be honed. But there must first be the gift.

Maybe if every brand looked deeply, they could find a story to tell. But then, they’ll need a storyteller to spot it and tell it.

Here’s to all masters of their craft. To everyone up all night honing ingot into Excalibur.

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Advertising, Consumer Insight, Reputation

Lay off Dove! Some women want lighter skin.

Courtesy: photobucket

In case you just crawled out from under a rock, Dove’s done another clanger. It ran an ad on Facebook where a black woman removes her brown tees ( an allusion to skin colour?) to transform into a white woman. The interpretation by many is that the ad depicts white skin as being superior to dark skin. Dove has been accused of being tone deaf and the ad racist.

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Uncategorized

Robert Mugabe and Donald Trump. My two favourite personal brands.

Not so many folks like President Mugabe and President Trump. Not me. I’m their biggest fan. I’d give anything to be in the presence of their awesomeness. 

I like the two for different reasons though. For President Trump, I like that the office of POTUS hasn’t sobered him up.  After all, he was Donald John Trump first before he became President Trump. Man is determined to be Donald John Trump with or without Air Force One.

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Consumer Insight, Innovation, Marketing

iPhone 8 and iPhone X. This is exactly why 1984 is still like 1984.

I used to be an iSheep. When Farmer Jobs and Farmer Cook called, I’d bleat eagerly to the stable. I’d give my precious wool for a new patch of grass. But I’m done eating those grass. Done frolicking up and down at the news of shiny new toys from 1 Infinite Loop. 

Don’t get me wrong. I still love Apple. I’ve owned three MacBooks, one iPad and five iPhones. It’d take some meanness to forsake old friends. I’m not the type to walk away without looking back. It’s just that there are more important stuff in my life right now. Like Manchester United and pepperoni pizza. 

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Shooting Nigerian commercials out of Nigeria. What is true? What is bunkum?

A few months ago, the Minister for Information & Culture announced the government was going to ban the production of Nigerian movies, music videos and reality TV programmes outside the country. Such ban was to help grow the creative industry in Nigeria and to create jobs.

Said the minister:

‘It is Nigerians that pay for the consumption of these products and therefore they must be allowed and encouraged to participate in their production.’

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Advertising, Creativity, Marketing

What I learnt from being both a client and an agency guy.

Credit: Campaign Asia

Is there something in the water on the ‘client side’? Something that turns good people into ogres? An agency guy crosses over to the client side and then haunts dreams and kills libido. What gives?

I have drunk from the water on both sides and I share my thoughts on why the relationship is often fraught. It might seem I’m taking a piss and desecrating otherwise torturous experiences. That’s the problem these days: everyone is too sensitive. Too little perspective.

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“The best time to go for broke is when you’re already there.”

Bob Nye/NASA/Donaldson Collection/Smith Collection/Gado/Getty Images

“Look

If you had one shot

Or one opportunity

To seize everything you ever wanted

In one moment

Would you capture it

Or just let it slip?

Eminem – “Lose Yourself .“ (Soundtrack for “8 Mile.” )

If you haven’t seen Hidden Figures, you should. It is a biopic about African-American female mathematicians working at NASA during the Cold War and its very public expression in the Space Race.

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Managing the Etisalat rebrand thoughtfully.

That Etisalat Nigeria must rebrand is obvious. The UAE’s Etisalat Group has pulled out of the company and written down its value in it to nil. It says Etisalat Nigeria only has a few weeks to use its brand name. Presumably, if Etisalat Nigeria wants to keep using the brand name, it must pay franchising fees. That must be at least a couple of million dollars yearly. We are not aware that this option is on the table though. And if it is, taking it up will be unwise for a business that owes creditors over $680m, the source of its current troubles.

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Artificial Intelligence, The Future

The existential threat of AI. You all quit messing around now!

So, I’ve seen Alien: Covenant. I don’t like horror movies much. What is the logic in paying to scare yourself? I love to laugh more than I love to cry. Besides, living throws enough horrors at you don’t have to pay for it. But some people don’t just get it.

People like scientists. They just love to screw everything up. I was doing just fine in 1352, eating my mango and without a care in the world. Then they showed up with all this knowledge and inventions. Now, I am truly naked without my phone. So what if science took us to the moon? Sex takes you to the stars. And it doesn’t cost $200 billion!

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Content Marketing, Digital Marketing, Media

So what the heck is ‘content marketing’/ ‘content writing’ anyways?

When I was at the agency and promoted Creative Director, it meant a lot to me. Why, that was the next best job to putting a man on the moon. Right up there with folks who separate conjoined twins or open skulls. ‘Creative Director’ sounded knowledgeable and sophisticated. Sounded like I knew the secret formula to creating happiness. Of course, these days, just about everyone is now a ‘Creative Director.’ Tailors, carpenters, hair stylists. They should all be thrown in jail for desecrating a hallowed title. What do they know about pain, anguish and fortitude? The ‘Creative Director’ who sew my last attire should have stuck to the brief.

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Uncategorized

The thing about loyalty.

“Look out for the people who look out for you. Loyalty is everything.” – Found Online

I came across a YouTube video in which documentary maker Louis Theroux set out hoping to meet ‘MC Olu Omo.’ MC Olu Omo is the Treasurer of NURTW in Lagos and also the Chairman of the Oshodi chapter. According to popular opinion, he is also the Capofamiglia of ‘Oshland’ (Oshodi). The He-Whom-All-Fears. Goon Potentate-Over-Oshodi.

Brave soul, that Louis. There are some deaths that can’t kill a black man. Like those arising from bravery. Per the late Chinua Achebe: “It is from the compound of a coward that we point to where a brave man used to live.”

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Advertising, Brand Identity

Distinctive brand voice: ‘Honey, I’m home!’ Er, sorry, who are you?

I started out my career as copywriter writing obituaries. And if that wasn’t distressing enough, my parents constantly asked me what it was I did for a living again. Somehow, when they were paying for my education, they had imagined me in a suit and tie, poring over important documents and solving real world problems. They also didn’t imagine me borrowing money from them before the month was over. I tried to make them understand that had nothing to do with the job per se but a result of my lifestyle. But they didn’t know many bankers or accountants who were broke by the tenth day of the month. They loved me of course and would support me in whatever career I chose. But this sign writer or typewriter thing (copywriter, damn it!), well if it made me happy…

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