So what the heck is ‘content marketing’/ ‘content writing’ anyways?

When I was at the agency and promoted Creative Director, it meant a lot to me. Why, that was the next best job to putting a man on the moon. Right up there with folks who separate conjoined twins or open skulls. ‘Creative Director’ sounded knowledgeable and sophisticated. Sounded like …

Distinctive brand voice: ‘Honey, I’m home!’ Er, sorry, who are you?

I started out my career as copywriter writing obituaries. And if that wasn’t distressing enough, my parents constantly asked me what it was I did for a living again. Somehow, when they were paying for my education, they had imagined me in a suit and tie, poring over important documents …

“Let-My-Enemies-Live-Long Ltd.” How NOT to pick a name for your business.

  Anybody who has named a child knows that choosing names for your offspring is very serious matter. When my wife was pregnant with our second daughter, we were struggling coming up with an appropriate name for her. We wanted a name that was uncommon, was Yoruba, acknowledged God, and …

Can ‘Brand Ambassadors’ actually make you buy anything?

I take strong exceptions to people fainting for petty reasons. Fainting is a very serious matter. You faint when a werewolf bears down on you. You faint when Sgt Rogers visits you. You don’t faint because Justin Bieber blew you a kiss. That’s preposterous. There’s a girl somewhere the dude …

The 2017 Oscars. The gulf between awards and market performance.

The 2017 Academy Awards once again recalls the gulf between awards and results. Between creativity and market performance. None of the top twenty box office hits of 2016 made the nominations for Best Picture, the most prized Oscar. Many creatives and advertising agencies see their works through the lens of …

“Life Without Data.” Easily the most arresting Airtel Nigeria advertising in years.

I have always felt that Airtel Nigeria TV spots were the least engaging amongst all Telco advertising in Nigeria. For a brand that has consistently been in the Top 6 of marketing spenders in that last five years, I’d say this was rather unflattering. Well, not any more. It’s new TV advertising, …

Lindaikejiblogspot.com. I thought we were all supposed to run away from clutter?

Before the LIB hordes brandish pitchforks and light the bonfire, let me remind them that Halloween is past and that there is no just cause to shedding innocent blood. I fully recognise that no man born of woman dare profane the hallowed grounds of lindaikejiblogspot. I wish to assure all …

The myth of earned media in Nigeria and ‘brown-envelope’ public relations.

I once witnessed some interesting PR event in Auckland in 2009. I was visiting the office of the top games and software magazines. In the lobby of the company stood two men dressed in white quarantine suits and masks. They carried between them some sinister-looking canister. The canister had a …

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