Advertising, Technology

Facebook vs Apple. Nobody likes a voyeur.

Picture this. You are on your bed in your boxers. The mood is right. Barry White’s deep sensuous voice comes up on the HomePod. Telling you this. Telling you that. Or maybe Joe is your thing. Or Ed Sheeran. The room is chilled by the air conditioner. The lights are dimmed. Your bonnie lass is in the bathroom. You can smell her fragrance. She comes into the bedroom in a towel. She drops the towel as she walks towards you. 

Then your eye catches something in the corner of the room. A silhouette. A male figure seated in the armchair with a glass in his hands. You jump up from the bed in panic and switch on the lights. It’s the landlord.

You are shocked and furious. You shout at him to get the hell out of your room. Out of your apartment. He smiles and says no can do. He has the right to be there. You agreed to his presence when you rented the house. It was in the fine prints. But you didn’t bother to read it. Like the last tenant. And the one before him. And the one before that. All tenants really. But if you are adamant he should leave the room, he will. You’ll only have to move out of the apartment and forfeit your rent. It’s in the contract. In the fine prints. 

He pours himself another drink and waits on your decision. He smiles at you the way I imagine a lecher would. 

The story above is, of course, a sordid metaphor. An over-dramatization of Facebook’s tracking activities. But you did grant Facebook a front-row seat to your private life when you installed the app on your phone. You didn’t know you did. But you did. 

So, here is how Facebook tracking works. 

When you use the Facebook app on your iOS or Android device, Facebook tracks what you do on the app. It collects a host of information ranging from device, OS, city, gender, age and many more. But this tracking is not limited to what you do on the Facebook app. Facebook also tracks you across other apps on your phone and websites you visit. It is not content to know what you do on its app; it also needs to know what you do on other apps and on the internet. Instagram, Twitter, Amazon, eBay, Candy Crush, TikTok, Tinder, Bumble, PornHub. Name it.  

Now, why does Facebook track you across apps and websites? 

Why, to know you better, of course! 

You see, Facebook’s business is selling targeted advertising. That’s how it makes money. It makes some $86 billion annually selling these targeted ads. Targeted ads are personalized advertising delivered to you based on the data companies like Facebook and Google collect about you. They collect these troves of data about you so they can have a good picture of who you are. That picture is important to advertisers and data brokers who need to reach a specified audience. That, after all, is the vaunted advantage of digital media over traditional media.

These gems of personal bits are not all necessarily available on the Facebook app. There are a lot more things you do on your phone than just scroll through Facebook. You read the news. You play games. You window-shop. You buy stuff. You watch YouTube. You take pictures. You live for the ‘gram. By following you across apps and the internet, Facebook is able to piece together all these activities and paint your demographic and psychographic portrait. Ergo, nail you down to your needs and wants. If you’ve been checking out websites on how to emigrate to Canada, don’t be surprised if Facebook serves you ads on emigration services to Saskatchewan.

So, if you are playing with your side chick’s phone and you start seeing Facebook ads for baby food and diapers, congratulations homie! Facebook probably knows something you don’t. 

The depth of information Facebook collects about you may be disconcerting. But all ad-based tech companies track you across apps and websites. Google does it. So do Amazon, Instagram (Facebook Inc), Twitter or Yahoo. If they sell ads, they probably track you. That is the cost you pay for using the apps for free. Like many people, you didn’t read the Facebook privacy policy or terms. Nobody reads those. But that’s where the bodies are buried. Where you consented to be tracked.

So, what is the feud between Facebook and Apple all about? 

Starting with iOS 14.5, Apple will introduce a feature called App Tracking Transparency or ATT. ATT requires users (you) to give permissions to apps before they can track you across apps and websites. 

With ATT, when you launch any app for the first time, you will see a pop-up that informs you that an app wants to track you across platforms. The pop-up will explain what the tracker is and asks whether you want to approve or reject the tracking and sharing of your data. 

Which is awesome for privacy.

One of Apple’s brand promises is privacy. The iPhone is supposed to be iron-clad. So iron-clad that Apple itself claims it cannot unlock an iPhone encrypted by the user. The FBI found that out the hard way. Thus, from a consumer and marketing perspective, offering iPhone users ATT is keeping with a brand promise. It helps deepen loyalty. It is good for business.

But not for Markie’s business. Mark Zuckerberg is outraged about App Tracking Transparency. ATT threatens Facebook’s nest egg. When users opt out of being tracked, it means Facebook’s ability to paint a portrait of the user is affected. There’ll be gaps in the picture. A nose missing. One ear missing. Maybe three teeth lost. That is bad for targeted advertising. Bad for Facebook.

Facebook probably suspects that if users have the choice of turning off tracking, many would. I know I would. I don’t want some bot stalking me all over the internet. What happens in Vegas should stay in Vegas. 

So Markie is pissed. So pissed he is calling Apple its biggest competitor. So pissed he is smearing Apple as an enemy of small businesses and the free internet in newspaper ads. He said Apple is using privacy as a justification to disadvantage Facebook. 

Said Markie, “Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own.” 

Tim Cook has never hidden his disdain for Facebook’s business model and flagrant abuse of users’ data. 

“If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform,” said Tim.

Whoa, those are some pretty strong words there, Tim!

However, Apple claims it is not asking Facebook and others not to track across apps and websites. It only requires them to asks permission from users before they do. 

Yea, right. 

That’s like telling a thief to ask for your permission before he steals your car.

You may well ask why Facebook is worried about Apple’s ATT. After all, iOS is only 27% of mobile operating systems. Android rules the gamut. 

Thing is, the bulk of Facebook’s $86 billion annual revenue comes from the US and Canada. iOS accounts for over 61% and 52% respectively of mobile operating systems in those two markets. Crucially, North America also happens to be the region with the highest Average Revenue per User (ARPU) for Facebook per the Statista data below. 

©Statista 2021

So, Facebook’s fight with Apple is a fight over ad revenue in the US and Canada. Europe is not an insignificant second. The rest of ya’ll go eat a donut. 

Is Apple sincere about privacy claims or only manoeuvring for advantage? Time will tell. We’ll be watching its future actions closely. But Facebook’s history of data abuse and measurement untruths may deprive it of sympathetic ears. At least not from iOS users. They’ll be on Apple’s side. We the iSheep.

And many will also remember the fiasco of Cambridge Analytica, US electioneering, and the upcoming data merger between Facebook and WhatsApp. Facebook always seems to be in the news for all the wrong reasons

Social trust is proving to be a thing. 

 

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Our ethnic fault line and the keg of gunpowder.

ERIC LAFFORGUE/ART IN ALL OF US

Ingratiating commentaries are profitable. I’m tempted to get on that gravy train. But sadly, it is not for me. By a cruel hand of fate, it turns out I am allergic to bull. I tend to serve my juice without sweeteners. And as everyone with a sweet tooth knows, juices without sugar taste anemic. Truth is vinegary. Bitter, in fact, in many circles. It is why you never see Alomo Bitters or Kasaprenko in State Houses. Only honeyed speeches to soothe itchy ears. 

But let me state, in case there is somebody out there willing to buy me a house on easy street; I do not detest being rich. I do not mind farting Chanel and sneezing Dior. I consider it not vanity to take my medicines with caviar and ease my gastric upset with lychee.  

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Thin line between prostitution and side-chick.

Right. 

I crawled out from under my rock to hear the ruckus about a newfangled men association. Stingy Men Association of Nigeria. Quite unexpectedly, men have come to their senses and will no longer let their phalluses lead them to ruination. 

Phalluses, by their unique biology, pay no mind to bankruptcy and good sense.  Once in the presence of a nubile female, they demand the master login to the mobile app. Money, after all, is only a means to an end.

Women, of course, are not treating this illiberal fraternity lightly. It’s an affront and a denial of a fundamental woman right.

“How dare men! It is a woman’s right to be feted! It is a woman’s right to help herself to a man’s wallet. In the history of mendom, there has not been a single man in distress. It is always a damsel in distress. Why will men seek to redress the order of nature? But two can play. If the wallets won’t open, then the legs won’t open either. They shouldn’t worry. When a god starts acting out of line, we show it the wood it was carved from. Radarada. Jatijati.”

It’s all chucklesome.  

But let me get this out of the way. Unmarried people shouldn’t be bonking. It is a sin. Abba Father says not to do it. Yoruba people, ever the dramatists, have a frightful name for fornication – panságà. It sounds dastardly. If we can’t scare you with the consequence of the word, we’ll scare you with the sound of it. Pasángà sounds like you killed a hundred infants with a panga machete. 

Besides, sex is more than physical coitus. There is the intertwining of emotions, and dare I say, spirits.  I’d hate to see you bond with Zelda. 

You do remember Zelda, don’t you? From Terrahawks? 

I forgot; you lot are Generation Zilch.  

This is Zelda. 

Now, to you, my married friends engaged in cuckoldry. “Stolen water is sweet”, right? “Food eaten in secret is delicious”, ba? Well, here’s what the Good Book says to you: 

“Can a man scoop fire into his lap without his clothes being burned? Can a man walk on hot coals without his feet being scorched? So is he who sleeps with another man’s wife; no one who touches her will go unpunished.”

I didn’t make that up. Crack open Prov 6:27-29 and see for yourself. At any rate, I’m sure you don’t mind someone else bonking your wife or husband. Or do you?

Back to the Stingy Men Association of Nigeria. 

The farcical association is topical because of the prevailing poverty in the land. It has become normative that a boo bears the cost of living of a bae. It’s ridiculous. Dubious justifications are advanced. 

“A girl needs to look good for her guy.” 

“When a girl is happy, she is able to make her man happy too.”

“Providing for your girlfriend is a sign of responsibility.” 

It’s a heavy dollop of codswallop. 

Spare me the porky pie that you sweethearts buy expensive hair to impress the menfolk. No, you don’t. Because we the menfolk can’t tell the difference between a N300K and a N700K hair. You buy the hair to show off to yourselves.

Several years ago, the missus badgered me into buying her Brazilian hair. I didn’t understand the need. She is from Osun State, the ‘State of Virtue.’  Why does she want to naturalize to Brazilian? Is a Brazilian passport visa-free to the US?

Eventually, I bought the hair. It was a small fortune.

The day she made the hair, I didn’t notice. She tossed her head about like a teen so I’ll notice. But I didn’t. I knew she looked pretty but couldn’t place what was different about her.

She got angry and asked me what I thought of her new hair.

Oh, that was it! The hair!

I said ‘nice.’

She only forgave me five years ago.

So, if the girlfriend needs to wear the hair of fifty horses, by all means, do so darling. We only request you buy it with your own money. If you want to ‘glow’ and buy Beyonce-level cream, grow a large posterior, or slay more than David and Gideon, be our guest. All we ask of you is not to insist the expenses are for our spreadsheet. And why on earth would a bloke buy his girlfriend an iPhone 12 when he uses an Infinix? You think it was only Eve that loved Apple? 

Look, I’m not a Scrooge. I believe in gifting. Gifting stokes affection. It’s good for the boo to splurge on the bae now and then. But a dude is a finite being. He can’t be the source of infinite beneficence. The boo should give because he wants to, not because he must. 

Well, except the relationship is between a married dude and a side chick.

In such relationships, the side chick has my blessing to ransack, pillage and plunder the married boyfriend. Fleecing and gouging should come with the territory. After all, it is a waste of sin dating a broke married man. 

I saw that on a t-shirt.    

Any erotic relationship premised on ceaseless material and financial provision is faux love. You are paying for the ‘love’. The way you pay a prostitute for her favours. It’s only in movies that prostitutes develop genuine affection for their patrons. 

Most married-men-and-side-chick affairs are no more than prostitution by a more benign name. Or why is a single girl dating a married bloke? Because there are no wonderful single guys around? Because of true love’s kiss? Greed and lust, ladies and gentlemen, are at the heart of it. Those are not traits that will make Pete open the Pearly Gates to you.

Anyway, here’s a good joke for you: if you’re over 30 and still dating another woman’s man, you are a side hen, not a side chick!   

   

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Brand Identity, Branding, Marketing

Logos are never heroes.

So, Burger King changed its logo. Out with the new, in with the old. The new logo had a retro feel that is becoming the new order in recent brand identity revamps. 

As marketers are won’t to do, we have been engaged in arcane semiotics about logo revamps like a coven of philosophical witches. 

At the risk of being considered a Luddite – which I am not – I have to say I like the new BK logo better. Not because it is an awesome logo design but because it more clearly reminds me of what the company does. Burgers. The Whooper. 

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Ladies, cats are not witches. Witches like blood not milk!

Nisian Hughes/Getty Images

Man, I like cats. 

Not terrifying and petrifying felines like Mufasa or Shere Khan. But cats like Garfield and Puss In Boots. Cute, sneaky, disloyal and manipulative beauties. I’m particularly drawn to black furry cats. I like the outcast and maligned.  

Why do I like cats? Cats live life on their own terms. They know they don’t have nine lives so don’t waste their time trying to please you. You are the one who wanted a pet, not them. 

Also, cats don’t care about titles. Dogs can continue to be ‘Man’s Best Friend’. Cats don’t give a hoot. They understand that titles come with responsibilities. Responsibilities are for humans. So, you are not going to trick them into it with some title. They might chase down a mouse. But understand that it is because they want to do it and not because you expect them to. Back in the day, in the village, my grandma had three cats who never chase mice. These beauties just love to eat fufu and efo-riro and chill. 

Can’t blame them. Egbado (Yewa) people make the best fufu in the galaxy. And my grandma’s efo-riro could make Netanyahu kiss Hassan Rouhani.     

But I don’t have a cat. That is because I love to have a wife more than I love being divorced. My wife hates cats. For her, you can’t trust cats. Cats are gossips. They listen to your deepest secrets and spill them to the neighbours. And they are agents of witches and wizards. They expose your home to fiendish influences. 

It’s all baloney, of course. Cats are no more capable of witchery than cockroaches are capable of holiness. But arguing that with cat haters is like arguing the merits of sobriety with a tippler. 

We have a small white wolf in our home. Spin doctors call it a dog – an American Eskimo. But I didn’t start eating bony fish yesterday. It is a wolf. Only it is smaller and cutesy. Wanders from room to room. It’s pampered like William and takes a piss like Harry. My wife and daughters dote on this canine. They feed it before they feed me. Cuddle it more than they cuddle me. He enjoys the attention and then sneers at me.  

I am going to poison the mutt one day.

Do you old geezers remember the horror movie, Devil Dog: The Hound of Hell? A German Shepherd bred by Satanists. The dog grew up to colossal devilry. Killed the maid in a fire. Possessed the minds of its owner. In the last scene, the frightful demon in the dog came out to perish the soul of the ‘actor’. The symbol of a crucifix seared onto the man’s palm saved the man. Dog bursts into flame and is imprisoned in hell for 1,000 years. That movie spooked me into my early teens. 

The title of the movie is instructive. It was Devil Dog: The Hound of Hell, not Devil Cat: The Feline of Hell.

Anyway, I outgrew my fear of dogs. I realise that devil-dog movie was all phoney-baloney. Now, I love dogs. I am going to get me a big hairy doggo soon. Probably a Leonberger or a Giant Schnauzer. If only to scare the bejesus out of the frisky wolf in my house. 

See how easy it is for people to change? I went from dog-indifferent to dog-liker. So, why can’t people outgrow their abhorrence of cats? What does a cat have to do to get some love from Nigerian women? Buy them hair? Help them lose belly fat?  

The sad part is the missus has infected my daughters with cat-hate. They started out loving cats. I’d take them to a friend’s house and we’d go with tinned sardines and milk to feed the queen and her kittens. My girls loved feeding the pusses. They gave them names and were always eager to visit. 

Once the missus discovered what we do in said friend’s house, she set about cooking our goose. Of course, it didn’t help that we purloined her sardines and milk for the visits. But as a good Christian wife, she ought to remember that love keeps no records of wrong. But cats make Nigerian women forget the Scriptures. 

Or remember it. 

The missus proceeded to indoctrinate my kids on the vileness of cats. And once a mother abuses a mind, it is tough disabusing it. 

Once at a bar – beer parlour – I came across some despicable fellows who loved to eat cats. 

Eat cats!

Folks, I don’t care what you believe: if you can eat a cat, you can eat a human.

One of these repugnant fellows went ahead to describe how scrumptious a cat was in egusi soup. He particularly relished the paw. The cat’s paws grip the egusi and you pry them open and lick the egusi balls trapped beneath and around the pads. He said it was quite a heavenly experience. 

I stopped going to that beer parlour. 

By the way, do you know how they kill cats for food? They put it in a sack and smash the sack repeatedly against a wall till the cat dies. At other times, they tie off the sack and proceed to batter the poor thing to death. They argue it’s the only safe way to kill a cat. 

Murder most foul. Only Bayern Munich is capable of such wickedness. 

So, what myths and ideologies are holding you back? What are the long-held beliefs you are going to disabuse from your mind in 2021? 

While you ponder on it, check out the two beauties below. A black Maine Coon and a Siamese. Aren’t they gorgeous!

Maine Coon

 

Siamese

 

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Paternity fraud. What makes a child yours?

 

Your Wife and I. 

Nigerians have the cruelest humour. We banter and satirize like no other. Pity such creativity seldom shows in our advertising. 

In the last couple of days, Twitterverse has been awash with the alleged indiscretion of a bank MD. As expected of senior management, this good sir had spotted promise in a married employee. Since where a man works is also where he ‘chops’, an amorous relationship soon ensued. If we believe the blogosphere, this good sir had even sired two strapping kids from said adulterous relationship. Kids the husband of the unfaithful wife thought were his. Sadly, the good husband has deprived us of his side of the story, having succumbed to a heart attack. 

“The human heart is the most deceitful of all things, and desperately wicked,” said my homeboy Jeremy.

That is Jeremiah to you.

But how Nigeriana seethed! You’d have thought we were a pious lot. Men wielded pitchforks. Women got on their brooms. The MD has blood on his hands. He has coveted Bathsheba and killed her husband. We want his head on a pike. 

I am angry myself. The story rings home. A close friend was in a similar spot several years ago. 

But I have a solemn question: what makes a child yours? 

We’ll get to that in a bit. First the story about my friend.

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