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Category: Media Relations

The Oscars. What exactly makes a great movie?

Fox Searchlight Pictures

Jimmy Kimmel in his opening monologue at the 90th Academy Awards remarked:

“…and thanks to Guillermo, we will always remember this year as the year men screwed up so badly women started dating fish.” 

He was, of course, referring to Guillermo del Toro and The Shape of Water. Guillermo later won the prestigious achievement in Directing for same movie which also went home with the coveted Best Picture.

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The myth of earned media in Nigeria and ‘brown-envelope’ public relations.

I once witnessed some interesting PR event in Auckland in 2009. I was visiting the office of the top games and software magazines. In the lobby of the company stood two men dressed in white quarantine suits and masks. They carried between them some sinister-looking canister. The canister had a name emblazoned on it, the supposed name of the deadly substance within. The two quarantine expert were waiting to see the editor of the magazine.

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