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Rumination on all manner of cud.

I seldom keep my opinion to myself.

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Tag Archives: rational advertising

Advertising, Consumer Insight

How I quit smoking. Lessons about emotional and rational messaging.

14 April 2016Jide Aladebehavioural communication, connection moment, emotional advertising, rational advertising 8 Comments

There are those who will swear that the greatest human invention is writing.

Nonsense.

It is tobacco.

Or so I believed when I used to smoke.

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