How to choose the right sponsorship and own it.

The Super Eagles have qualified for the 2018 World Cup in Russia (Whoop, Whoop!) Already, the Nigeria Football Federation has four major partners: Aiteo, TGI Group, PayPorte.com and Zenith Bank. TGI Group (owners of Chi Limited/Hollandia) will be the ‘Official Food Partner’ of the NFF, PayPorte is ‘Official Online Store …

So what the heck is ‘content marketing’/ ‘content writing’ anyways?

When I was at the agency and promoted Creative Director, it meant a lot to me. Why, that was the next best job to putting a man on the moon. Right up there with folks who separate conjoined twins or open skulls. ‘Creative Director’ sounded knowledgeable and sophisticated. Sounded like …

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