Ah, Nike!

They just had to do it, didn’t they? It’s in their blood, in their essence. To challenge. To inspire. To dare. It’s not a Nike ad if it pull punches. I’m talking about Nike’s recent ad commemorating the thirtieth anniversary of the Just Do It campaign. The ad headlined by …

How to choose the right sponsorship and own it.

The Super Eagles have qualified for the 2018 World Cup in Russia (Whoop, Whoop!) Already, the Nigeria Football Federation has four major partners: Aiteo, TGI Group, PayPorte.com and Zenith Bank. TGI Group (owners of Chi Limited/Hollandia) will be the ‘Official Food Partner’ of the NFF, PayPorte is ‘Official Online Store …

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