So, I’ve been thinking. In light of the explosive revelation that the NASCO Group may have financed terrorism in Nigeria, if I was starving and NASCO cornflakes were the only edible thing around, would I eat it or not? You bet your butt I would! Unlike you lot, I’m capable of separating the sin from the sinner, the man from …
So, Burger King changed its logo. Out with the new, in with the old. The new logo had a retro feel that is becoming the new order in recent brand identity revamps. As marketers are won’t to do, we have been engaged in arcane semiotics about logo revamps like a coven of philosophical witches. At the risk of being considered …
So, it is that time of the year and I was rummaging on the Tesco website for some Christmas feasting ideas. I don’t know about you, but I’m sick and tired of eating jollof rice and fried rice at Christmas. The birthday of my Lord and Saviour is too important for such trite fare. Oyinbo people know how to throw …
Here I am again thinking about an iPhone. The iPhone 12. I thought I was off that Apple grass. My last iPhone was the 6S. I used it till mid-2018 when I switched to the Samsung S9. Not too shabby, the S9. Good form and function. It’s my only phone at the moment. But I didn’t switch to the S9 …
Lust of the eye. Pride of life. Instant gratification. A marketer’s best friend. We love that you have them. We tell you it’s OK to have them. To sate them. After all, you only live once. Humans have had those predispositions since Mrs Adams bit on that fruit. I imagine how the serpent hustled her. Serpent: Yo sweetness, let me …
They just had to do it, didn’t they? It’s in their blood, in their essence. To challenge. To inspire. To dare. It’s not a Nike ad if it pull punches. I’m talking about Nike’s recent ad commemorating the thirtieth anniversary of the Just Do It campaign. The ad headlined by Colin Kaepernick.
The Super Eagles have qualified for the 2018 World Cup in Russia (Whoop, Whoop!) Already, the Nigeria Football Federation has four major partners: Aiteo, TGI Group, PayPorte.com and Zenith Bank. TGI Group (owners of Chi Limited/Hollandia) will be the ‘Official Food Partner’ of the NFF, PayPorte is ‘Official Online Store Partner’ (exclusive e-commerce retailer of Super Eagles jerseys) and Zenith …
Not every brand has a story to tell. A story that is meaningful. That is powerful. That stirs something in us. A story is hardly another word for advertising, op-ed, a post or ‘content.’ A story is more timeless. More enduring. It transcends the medium. When our grandma tells us stories, the stories capture our imagination. Inspire us. Or expound …
No disrespect to the good chaps at Honeywell, but there was a particular Honeywell Wheat Meal commercial that made me want to slash my wrist every time it came on. Not least because it always seemed to come on when Manchester United was losing.
Now, before pitchforks are brandished and the furnace stoked, pray, give a brother his ‘any last words?’ Let’s be clear. I’m Nigerian. My father met my mother in Ilaro, Ogun State. They fell in love. I happened. Of course, if I’d had a say in where I was to be born, I’d have picked a Hawaiian beach sipping a cold …
