So, Burger King changed its logo. Out with the new, in with the old. The new logo had a retro feel that is becoming the new order in recent brand identity revamps. As marketers are won’t to do, we have been engaged in arcane semiotics about logo revamps like a coven of philosophical witches. At the risk of being considered …
I started out my career as copywriter writing obituaries. And if that wasn’t distressing enough, my parents constantly asked me what it was I did for a living again. Somehow, when they were paying for my education, they had imagined me in a suit and tie, poring over important documents and solving real world problems. They also didn’t imagine me …
So, Manchester United fired Louis Van Gaal, and if we are to believe widespread reports in the media, is set to appoint Jose Mourinho into the Old Trafford dugout. Louis Van Gaal had it coming though. His stats were damning. 1.29 goals per match (the worst since 1989/90) and a 2015/16 goal-tally of 49 (United’s worst in the Premier …
