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Tag: Brand Identity

“Let-My-Enemies-Live-Long Ltd.” How NOT to pick a name for your business.

 

Anybody who has named a child knows that choosing names for your offspring is very serious matter.

When my wife was pregnant with our second daughter, we were struggling coming up with an appropriate name for her. We wanted a name that was uncommon, was Yoruba, acknowledged God, and that would be easy for most of the planet to pronounce. Naturally, as the father and self-professed creative in the union, I had a significant role in coming up with the magical name.

So, I journeyed into the creative ether. After many visits and profound rumination, I had the perfect name:

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Jose Mourinho. Manchester United. And thirty pieces of silver.

 

So, Manchester United fired Louis Van Gaal, and if we are to believe widespread reports in the media, is set to appoint Jose Mourinho into the Old Trafford dugout.

Louis Van Gaal had it coming though. His stats were damning. 1.29 goals per match (the worst since 1989/90) and a 2015/16 goal-tally of 49 (United’s worst in the Premier League era). These speak volumes for a coach whose team averaged more possession (58.47 per cent) than any other team in the league. United also finished the season on 66 points (their second worst point tally in the Premier League era). He was only usurped to the title of the worst point tally by – guess who – Messers David Moyes/Ryan Giggs, in the 2013/14 season.

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