Content Marketing, Creativity, Social Media Marketing

A letter to Dear Satan. Wait, a letter to who?!

You meant to send a “thank you” letter to Santa for the cheer he brings to kids but due to a typo send it to Satan. That’s right, to Lucifer. The Adversary.

No one could have predicted what happened next. Satan begins to develop warm feelings.

I say not a chance in hell!

Anomaly London created that dark humour in their latest Christmas video below.

Merry Christmas, people!

And do I need to remind you never to accept a gift from Satan?

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Branding, Digital Marketing, Social Media Marketing, Sponsorship

How to choose the right sponsorship and own it.

The Super Eagles have qualified for the 2018 World Cup in Russia (Whoop, Whoop!) Already, the Nigeria Football Federation has four major partners: Aiteo, TGI Group, PayPorte.com and Zenith Bank.

TGI Group (owners of Chi Limited/Hollandia) will be the ‘Official Food Partner’ of the NFF, PayPorte is ‘Official Online Store Partner’ (exclusive e-commerce retailer of Super Eagles jerseys) and Zenith Bank is ‘Building and Youth Development Partner.’ Aiteo pays the salaries of the national team coaches and is main sponsor of the Aiteo Cup and CAF Awards.

But how does sponsorship help a brand’s agenda? How does a brand team select who to partner with and derive value from the sponsorship?

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Digital Marketing, Social Media Marketing

Delusional Marketing

We drink a lot of Zobo in marketing and advertising. In the US, Zobo would be Kool-Aid. But they both have the same effect. They encourage a unicorn to believe in itself. Substitute sound reasoning with delusional thinking. We drink them by the gallons in marketing and advertising.

One of my pet peeves in advertising – peddled by some social media and ‘digital marketing’ hucksters – is the ill-founded belief that consumers want to ‘engage’ with a brand or have a ‘relationship’ with a brand. Total baloney. People want to have relationships with other people, not with a bar of soap.

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