Only humility Nigerian artistes know is DJ Humility.

  So, Burna Boy and Wizkid win Grammys and everyone is losing their mind. Not me. It is a tough time in Nigeriana right now. If you lose your mind, whoever finds it may not return it. Finders keepers. Or if your mind has a smidgen of value, you’ll have to ransom it. My mind is all I have. So, …

How to choose the right sponsorship and own it.

The Super Eagles have qualified for the 2018 World Cup in Russia (Whoop, Whoop!) Already, the Nigeria Football Federation has four major partners: Aiteo, TGI Group, PayPorte.com and Zenith Bank. TGI Group (owners of Chi Limited/Hollandia) will be the ‘Official Food Partner’ of the NFF, PayPorte is ‘Official Online Store Partner’ (exclusive e-commerce retailer of Super Eagles jerseys) and Zenith …

Can ‘Brand Ambassadors’ actually make you buy anything?

I take strong exceptions to people fainting for petty reasons. Fainting is a very serious matter. You faint when a werewolf bears down on you. You faint when Sgt Rogers visits you. You don’t faint because Justin Bieber blew you a kiss. That’s preposterous. There’s a girl somewhere the dude kisses for good. Don’t waste your fainting. Keep it for …

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