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Tag: Reputation

The myth of earned media in Nigeria and ‘brown-envelope’ public relations.

I once witnessed some interesting PR event in Auckland in 2009. I was visiting the office of the top games and software magazines. In the lobby of the company stood two men dressed in white quarantine suits and masks. They carried between them some sinister-looking canister. The canister had a name emblazoned on it, the supposed name of the deadly substance within. The two quarantine expert were waiting to see the editor of the magazine.

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CSR, Olajumoke and brand fit.

Still bewildering, the Olajumoke Orisaguna make-over. Some girl walks into a photo shoot with loads of bread and she becomes the toast, jam and bacon of everyone. She bombed a photo and no one deemed it necessary to haul her into jail. She bombed something, people! Bombed, devastated, torpedoed, wrecked; cannonaded. Tinie Tempah could have been killed by the aftershock and TY Bello could have been ruined. But what do you have, Olajumoke stars on CNN and in the Huffington Post. So what exactly do you have to do these days to be called a terrorist?

A photobomb is still a bomb. Period.

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