The Super Eagles have qualified for the 2018 World Cup in Russia (Whoop, Whoop!) Already, the Nigeria Football Federation has four major partners: Aiteo, TGI Group, PayPorte.com and Zenith Bank. TGI Group (owners of Chi Limited/Hollandia) will be the ‘Official Food Partner’ of the NFF, PayPorte is ‘Official Online Store Partner’ (exclusive e-commerce retailer of Super Eagles jerseys) and Zenith …
When I was at the agency and promoted Creative Director, it meant a lot to me. Why, that was the next best job to putting a man on the moon. Right up there with folks who separate conjoined twins or open skulls. ‘Creative Director’ sounded knowledgeable and sophisticated. Sounded like I knew the secret formula to creating happiness. Of course, …
We drink a lot of Zobo in marketing and advertising. In the US, Zobo would be Kool-Aid. But they both have the same effect. They encourage a unicorn to believe in itself. Substitute sound reasoning with delusional thinking. We drink them by the gallons in marketing and advertising. One of my pet peeves in advertising – peddled by some social …
