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Tag: Marketing

CSR, Olajumoke and brand fit.

Still bewildering, the Olajumoke Orisaguna make-over. Some girl walks into a photo shoot with loads of bread and she becomes the toast, jam and bacon of everyone. She bombed a photo and no one deemed it necessary to haul her into jail. She bombed something, people! Bombed, devastated, torpedoed, wrecked; cannonaded. Tinie Tempah could have been killed by the aftershock and TY Bello could have been ruined. But what do you have, Olajumoke stars on CNN and in the Huffington Post. So what exactly do you have to do these days to be called a terrorist?

A photobomb is still a bomb. Period.

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“Buy Naija to Grow the Naira?” Sorry folks, I’m sticking to my Kellogg’s.

Now, before pitchforks are brandished and the furnace stoked, pray, give a brother his ‘any last words?’

Let’s be clear. I’m Nigerian. My father met my mother in Ilaro, Ogun State. They fell in love. I happened. Of course, if I’d had a say in where I was to be born, I’d have picked a Hawaiian beach sipping a cold Shirley Temple staring into a beautiful sunset while they cut the umbilical cord. But they didn’t consult me. As parents are wont to do. So I happened in Lagos.

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