Advertising, Creativity

Nigerian advertising at the global stage – not all awards are born equal.

Recently, a few Nigerian advertising agencies won ‘big’ at the African Cristal Festival in Marrakech, Morocco. Nigeria’s Noah’s Ark won ‘Agency of The Year’. X3M Ideas, DDB Lagos and Insight Publicis all had a decent showing too. There have been a lot of congratulations and reportage across the media.

There have also been questions about the prestige and worth of the African Cristal Festival. Some folks have therefore asked me to shed light on this matter, and on the subject of Nigerian advertising at the global stage.

Continue reading

Standard
Content Marketing, Creativity, Social Media Marketing

A letter to Dear Satan. Wait, a letter to who?!

You meant to send a “thank you” letter to Santa for the cheer he brings to kids but due to a typo send it to Satan. That’s right, to Lucifer. The Adversary.

No one could have predicted what happened next. Satan begins to develop warm feelings.

I say not a chance in hell!

Anomaly London created that dark humour in their latest Christmas video below.

Merry Christmas, people!

And do I need to remind you never to accept a gift from Satan?

Standard
Brand Identity, Branding, Creativity

Enough of the ‘beautiful logo’ Kool Aid

For someone who makes a living making people buy what they may or may not need, I’ve suddenly began to regard many branding wisdom with a dubious eye. We have perhaps been drinking too much ‘branding’ Kool Aid to the detriment of our sugar levels. Fallen victim to the Bullshit Asymmetry Principle: “the amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.”

I didn’t come up with that law by the way. Alberto Brandolini did. PowerPoint presentations prove the veracity of that law.

Continue reading

Standard
Advertising, Creativity, Marketing

What I learnt from being both a client and an agency guy.

Credit: Campaign Asia

Is there something in the water on the ‘client side’? Something that turns good people into ogres? An agency guy crosses over to the client side and then haunts dreams and kills libido. What gives?

I have drunk from the water on both sides and I share my thoughts on why the relationship is often fraught. It might seem I’m taking a piss and desecrating otherwise torturous experiences. That’s the problem these days: everyone is too sensitive. Too little perspective.

Continue reading

Standard
Craft, Creativity

’76 or The Wedding Party. Which is the ‘better’ movie?

We are in the BAFTA and Oscars month! My money is on Casey Affleck winning Actor in A Leading Role for Manchester by The Sea.

When I think about the Oscars, my mind inexorably goes to Nigerian movies. I’m full of optimism though. It’s now clear that if you make a good movie and with the right advertising support, you’ll make money. And when there’s money to be made, quality improves.

Continue reading

Standard