Ah, Nike!

They just had to do it, didn’t they? It’s in their blood, in their essence. To challenge. To inspire. To dare. It’s not a Nike ad if it pull punches. I’m talking about Nike’s recent ad commemorating the thirtieth anniversary of the Just Do It campaign. The ad headlined by …

Nigerian advertising at the global stage – not all awards are born equal.

Recently, a few Nigerian advertising agencies won ‘big’ at the African Cristal Festival in Marrakech, Morocco. Nigeria’s Noah’s Ark won ‘Agency of The Year’. X3M Ideas, DDB Lagos and Insight Publicis all had a decent showing too. There have been a lot of congratulations and reportage across the media. There …

Distinctive brand voice: ‘Honey, I’m home!’ Er, sorry, who are you?

I started out my career as copywriter writing obituaries. And if that wasn’t distressing enough, my parents constantly asked me what it was I did for a living again. Somehow, when they were paying for my education, they had imagined me in a suit and tie, poring over important documents …

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