Consumer Insight, Marketing

When Budweiser shows up on this patch…

 

Come June (or thereabouts), beer drinkers in Nigeria will have a new brewski to add to their repertoire:

“This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no other beer at any price.”

Yes, “The King of Beers” will be competing with other suds in the land to help tipplers wet their whistles.

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Consumer Insight, Innovation, Marketing

iPhone 8 and iPhone X. This is exactly why 1984 is still like 1984.

I used to be an iSheep. When Farmer Jobs and Farmer Cook called, I’d bleat eagerly to the stable. I’d give my precious wool for a new patch of grass. But I’m done eating those grass. Done frolicking up and down at the news of shiny new toys from 1 Infinite Loop. 

Don’t get me wrong. I still love Apple. I’ve owned three MacBooks, one iPad and five iPhones. It’d take some meanness to forsake old friends. I’m not the type to walk away without looking back. It’s just that there are more important stuff in my life right now. Like Manchester United and pepperoni pizza. 

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Advertising, Creativity, Marketing

What I learnt from being both a client and an agency guy.

Credit: Campaign Asia

Is there something in the water on the ‘client side’? Something that turns good people into ogres? An agency guy crosses over to the client side and then haunts dreams and kills libido. What gives?

I have drunk from the water on both sides and I share my thoughts on why the relationship is often fraught. It might seem I’m taking a piss and desecrating otherwise torturous experiences. That’s the problem these days: everyone is too sensitive. Too little perspective.

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