Like the phoenix, the Advertising Practitioners Council of Nigeria (APCON) is reborn as the Advertising Regulatory Council of Nigeria (ARCON). With this rebirth comes a new set of fangs and claws in the form of the ARCON Act 2022. Goodbye to the impotent APCON Act 2004. All hail the ARCON Act 2022. Now, how potent are these new ARCON powers? …
So, Burger King changed its logo. Out with the new, in with the old. The new logo had a retro feel that is becoming the new order in recent brand identity revamps. As marketers are won’t to do, we have been engaged in arcane semiotics about logo revamps like a coven of philosophical witches. At the risk of being considered …
Here I am again thinking about an iPhone. The iPhone 12. I thought I was off that Apple grass. My last iPhone was the 6S. I used it till mid-2018 when I switched to the Samsung S9. Not too shabby, the S9. Good form and function. It’s my only phone at the moment. But I didn’t switch to the S9 …
Lust of the eye. Pride of life. Instant gratification. A marketer’s best friend. We love that you have them. We tell you it’s OK to have them. To sate them. After all, you only live once. Humans have had those predispositions since Mrs Adams bit on that fruit. I imagine how the serpent hustled her. Serpent: Yo sweetness, let me …
Come June (or thereabouts), beer drinkers in Nigeria will have a new brewski to add to their repertoire: “This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no …
I used to be an iSheep. When Farmer Jobs and Farmer Cook called, I’d bleat eagerly to the stable. I’d give my precious wool for a new patch of grass. But I’m done eating those grass. Done frolicking up and down at the news of shiny new toys from 1 Infinite Loop. Don’t get me wrong. I still love Apple. …
Is there something in the water on the ‘client side’? Something that turns good people into ogres? An agency guy crosses over to the client side and then haunts dreams and kills libido. What gives? I have drunk from the water on both sides and I share my thoughts on why the relationship is often fraught. It might seem I’m …
As far as problems-solutions matrices go, I believe that every problem has one solution to neutralise it. A notable anti-problem. Have a vampire and werewolf infestation? Get Van Helsing. Need to live forever? Sip from the Fountain of Youth. Tom slipping into a sedentary existence? Get Jerry. A roach. A boot. Problem solved.
