Or put another way, can advertisers know if an advertising campaign will be a hit before it is aired? It would be great to know this because advertising is the gateway to positioning, consideration sets and brand salience. And everyone has an opinion about it. Especially the consumer.
Not a week passes on LinkedIn without coming across scathing posts on recruiters, HR folks and HR practices. “HR people are condescending towards candidates.” “HR people are always looking to cheat you.” “HR is always on the side of management.” “HR feathers only its own nest.”
In case you just crawled out from under a rock, Dove’s done another clanger. It ran an ad on Facebook where a black woman removes her brown tees ( an allusion to skin colour?) to transform into a white woman. The interpretation by many is that the ad depicts white skin as being superior to dark skin. Dove has been …
Not so many folks like President Mugabe and President Trump. Not me. I’m their biggest fan. I’d give anything to be in the presence of their awesomeness. I like the two for different reasons though. For President Trump, I like that the office of POTUS hasn’t sobered him up. After all, he was Donald John Trump first before he became President …
I used to be an iSheep. When Farmer Jobs and Farmer Cook called, I’d bleat eagerly to the stable. I’d give my precious wool for a new patch of grass. But I’m done eating those grass. Done frolicking up and down at the news of shiny new toys from 1 Infinite Loop. Don’t get me wrong. I still love Apple. …
A few months ago, the Minister for Information & Culture announced the government was going to ban the production of Nigerian movies, music videos and reality TV programmes outside the country. Such ban was to help grow the creative industry in Nigeria and to create jobs. Said the minister: ‘It is Nigerians that pay for the consumption of these products and therefore …
Is there something in the water on the ‘client side’? Something that turns good people into ogres? An agency guy crosses over to the client side and then haunts dreams and kills libido. What gives? I have drunk from the water on both sides and I share my thoughts on why the relationship is often fraught. It might seem I’m …
“Look If you had one shot Or one opportunity To seize everything you ever wanted In one moment Would you capture it Or just let it slip?” Eminem – “Lose Yourself .“ (Soundtrack for “8 Mile.” ) If you haven’t seen Hidden Figures, you should. It is a biopic about African-American female mathematicians working at NASA during the Cold War …
That Etisalat Nigeria must rebrand is obvious. The UAE’s Etisalat Group has pulled out of the company and written down its value in it to nil. It says Etisalat Nigeria only has a few weeks to use its brand name. Presumably, if Etisalat Nigeria wants to keep using the brand name, it must pay franchising fees. That must be at …
No disrespect to the good chaps at Honeywell, but there was a particular Honeywell Wheat Meal commercial that made me want to slash my wrist every time it came on. Not least because it always seemed to come on when Manchester United was losing.
So, I’ve seen Alien: Covenant. I don’t like horror movies much. What is the logic in paying to scare yourself? I love to laugh more than I love to cry. Besides, living throws enough horrors at you don’t have to pay for it. But some people don’t just get it. People like scientists. They just love to screw everything up. …
When I was at the agency and promoted Creative Director, it meant a lot to me. Why, that was the next best job to putting a man on the moon. Right up there with folks who separate conjoined twins or open skulls. ‘Creative Director’ sounded knowledgeable and sophisticated. Sounded like I knew the secret formula to creating happiness. Of course, …
“Look out for the people who look out for you. Loyalty is everything.” – Found Online I came across a YouTube video in which documentary maker Louis Theroux set out hoping to meet ‘MC Olu Omo.’ MC Olu Omo is the Treasurer of NURTW in Lagos and also the Chairman of the Oshodi chapter. According to popular opinion, he is …
I started out my career as copywriter writing obituaries. And if that wasn’t distressing enough, my parents constantly asked me what it was I did for a living again. Somehow, when they were paying for my education, they had imagined me in a suit and tie, poring over important documents and solving real world problems. They also didn’t imagine me …
So, on May 1, my household downed tools. The missus would have me know that being a wife and a mother was work. Hard work, as a matter of fact. So in observance of Workers’ Day, she was taking the day off from most wifely duties. She pointed me in the direction of GTBank Food & Drink for the day’s …
I have been involved in a few projects where approvals depended on a motley bunch of people, most of whom had little knowledge of the project, what it entails or what success would look like. It was decision-making by committee. A consensus-oriented process that seldom leads to great work, at least as far as great advertising or marketing goes. One of …
Anybody who has named a child knows that choosing names for your offspring is very serious matter. When my wife was pregnant with our second daughter, we were struggling coming up with an appropriate name for her. We wanted a name that was uncommon, was Yoruba, acknowledged God, and that would be easy for most of the planet to …
“The most important element in advertising is the truth” – Bill Bernbach. For a people with such an interesting culture, beliefs and attitude, it’s disheartening that a lot of our advertising do not mirror our lives and peculiarities. Let me regale you with an experience I had about thirteen years ago. A chum was getting married in Jos so I flew …
I take strong exceptions to people fainting for petty reasons. Fainting is a very serious matter. You faint when a werewolf bears down on you. You faint when Sgt Rogers visits you. You don’t faint because Justin Bieber blew you a kiss. That’s preposterous. There’s a girl somewhere the dude kisses for good. Don’t waste your fainting. Keep it for …
We drink a lot of Zobo in marketing and advertising. In the US, Zobo would be Kool-Aid. But they both have the same effect. They encourage a unicorn to believe in itself. Substitute sound reasoning with delusional thinking. We drink them by the gallons in marketing and advertising. One of my pet peeves in advertising – peddled by some social …
The 2017 Academy Awards once again recalls the gulf between awards and results. Between creativity and market performance. None of the top twenty box office hits of 2016 made the nominations for Best Picture, the most prized Oscar. Many creatives and advertising agencies see their works through the lens of a Cannes Lion or a D&AD Pencil. They live on …
We are in the BAFTA and Oscars month! My money is on Casey Affleck winning Actor in A Leading Role for Manchester by The Sea. When I think about the Oscars, my mind inexorably goes to Nigerian movies. I’m full of optimism though. It’s now clear that if you make a good movie and with the right advertising support, you’ll …
GT Bank is my favourite bank. I use it the most. Not that if Segun Agbaje needed a kidney, I’d give him one of mine. But it’s a bank with a cause. With a value proposition. I’ll tell you two stories. A couple of years ago, I was in New Zealand, a country with a 12-hour time difference to Nigeria. …
“Everything you want is on the other side of fear.” – Jack Canfield. There’s something decidedly hare-brained about jumping out of a perfectly good plane. A plane, if it isn’t obvious, is not a boat or a car. A plane flies. In the skies. With birds. There’s a reason we’re not birds. But man has never really been blessed with much …
There must be something in the waters at Banana Island. It was just a few weeks ago that I wrote about Airtel Nigeria’s Lost TV spot and how different and refreshing the spot was from previous Airtel commercials, and indeed from category spots. Lost was a marker set down by Airtel against competition, and unwittingly, against itself. The next spot …
I’m a Christmas guy. I love Christmas. It’s my best time of the year. The harmattan. The lights. The carols. “Good King Wenceslas looked out on the feast of Stephen…”“Odun lo so pin O, Baba Rere…” The nice hampers. The dodgy hampers. The teeming malls. Bliss. Joy to the world. If only brands and companies will give us some really …
“Speak your mind even if your voice shakes.” – Maggie Kuhn So, I attended the 2017 LAIF Awards, my old stomping ground. I hadn’t been to one in some time and I thought it’d be great to see what the advertising industry was up to these days. When I was at TBWA, advertising awards were a big part of the …
I have always felt that Airtel Nigeria TV spots were the least engaging amongst all Telco advertising in Nigeria. For a brand that has consistently been in the Top 6 of marketing spenders in that last five years, I’d say this was rather unflattering. Well, not any more. It’s new TV advertising, ‘Life Without Data,’ seems to be grabbing all the attention, …
Before the LIB hordes brandish pitchforks and light the bonfire, let me remind them that Halloween is past and that there is no just cause to shedding innocent blood. I fully recognise that no man born of woman dare profane the hallowed grounds of lindaikejiblogspot. I wish to assure all the site’s devotees – amongst whom are some very important …
The other day a colleague and I went for lunch at one of the ‘posh’ restaurants in Lagos that catered largely to local palates. I have been to this particular restaurant a couple of times. The food is good, the ambience is nice and the service is OK. But I confess that I’m one who believes that for Nkwobi stay …
So, I was reading the papers the other day, and walla, Glo has launched a 4G LTE service (wait, didn’t they launch that stuff in 2011?). I thought that was really great because mobile internet speed in Nigeria waver between ‘damn-it!’ and ‘you-gotta-be-kidding-me!’ So, clearly there is a consumer need there. Any network that meets this need can dip its …
When NASA’s space probes hurtle through the Solar System, they take some pretty astonishing pictures. But there is one picture that NASA dare not release. That is because that picture has profound implications for humanity, and is also deeply bruising to the ego of the West. They have found an Igbo man on Mars.
iSheep. That’s what they call people with blind loyalty to Apple. Sheep difficult to wean off the grass of Farmer Job and Farmer Cook. I’ve owned three MacBooks, one iPad, and four iPhones, so I guess I’m one of those sheep. The folks at 1 Infinite Loop have my number. And how they love to dial it!
“Please paint our ceiling for the greater glory of God and as an inspiration and lesson to his people.” That was the purported brief given by Pope Julius II to Michelangelo for the painting of the ceiling of the Sistine Chapel.
A couple of days ago, I got a call from a recruiter. There was a supposed ‘senior’ role in her company they wanted to fill and my name came up. Well, it was pleasing that my name came up in respect to something other than bills, allowances and pocket money. I’d always believed that the only people who thought about …
In a blog post in April 2016, Damon Stapleton recounted a conversation he had with fellow creative blogger Rich Siegel on the frustration of the latter with a client. Rich and his partner had pitched a powerful idea to the client for the Olympics. It involved telling the stories of athletes who come last in their events at the games. …
The first time the Guinness ‘Udeme’ TV spot was shown to the Marketing Team in Lagos, not many of the lads were sold on it. It didn’t look like a great ad. It had no drama. It was too poetic, not ‘aspirational,‘ and it was apparently shot for the whole of the African market, not for Nigeria, the biggest …
I once witnessed some interesting PR event in Auckland in 2009. I was visiting the office of the top games and software magazines. In the lobby of the company stood two men dressed in white quarantine suits and masks. They carried between them some sinister-looking canister. The canister had a name emblazoned on it, the supposed name of the deadly …
So, Manchester United fired Louis Van Gaal, and if we are to believe widespread reports in the media, is set to appoint Jose Mourinho into the Old Trafford dugout. Louis Van Gaal had it coming though. His stats were damning. 1.29 goals per match (the worst since 1989/90) and a 2015/16 goal-tally of 49 (United’s worst in the Premier …
So the country woke up one morning and Tee Billz, the husband of Tiwa Savage, was going to end it all and jump off a bridge. Now, what could possibly drive the hitherto gleeful husband of our very own Beyonce to self-slaughter? Well, for one, it turns out that the mother of Tiwa goes about on a broomstick. And two, …
In all of the land of Vuka, there was no better bespoke tailor than Mr Thimble. He catered only to men and his apparels flattered the appearance of all, tall or stout, portly or willowy. The rich and greying, the nouveau riche and debonair, all journey from as far as the Far Kingdom to Vuka to be measured and fitted …
There are those who will swear that the greatest human invention is writing. Nonsense. It is tobacco. Or so I believed when I used to smoke.
Still bewildering, the Olajumoke Orisaguna make-over. Some girl walks into a photo shoot with loads of bread and she becomes the toast, jam and bacon of everyone. She bombed a photo and no one deemed it necessary to haul her into jail. She bombed something, people! Bombed, devastated, torpedoed, wrecked; cannonaded. Tinie Tempah could have been killed by the aftershock …
Now, before pitchforks are brandished and the furnace stoked, pray, give a brother his ‘any last words?’ Let’s be clear. I’m Nigerian. My father met my mother in Ilaro, Ogun State. They fell in love. I happened. Of course, if I’d had a say in where I was to be born, I’d have picked a Hawaiian beach sipping a cold …
As far as problems-solutions matrices go, I believe that every problem has one solution to neutralise it. A notable anti-problem. Have a vampire and werewolf infestation? Get Van Helsing. Need to live forever? Sip from the Fountain of Youth. Tom slipping into a sedentary existence? Get Jerry. A roach. A boot. Problem solved.
I’ve had a dream where, in the C-suite, all the important Cs were seated together at one end of a long shiny table, and the CMO, with his pink pocket square, was seated alone at the other end of the table. The CMO smiled uneasily at the other Cs. The smile was not returned. The CEO then brought out a …
