Sweethearts, if you keep your pants on, no one is going to be nicking them.

On my way home yesterday, I was listening to Classic FM. I heard, a rather preposterous report: an epidemic of female underpants theft in Nigeria. Grand theft of what we call pata or p-a-i-n-t in Yoruba.   Yup. Female pants are being purloined, shanghaied, abducted and misappropriated all over the …

Shooting Nigerian commercials out of Nigeria. What is true? What is bunkum?

A few months ago, the Minister for Information & Culture announced the government was going to ban the production of Nigerian movies, music videos and reality TV programmes outside the country. Such ban was to help grow the creative industry in Nigeria and to create jobs. Said the minister: ‘It is Nigerians …

“Life Without Data.” Easily the most arresting Airtel Nigeria advertising in years.

I have always felt that Airtel Nigeria TV spots were the least engaging amongst all Telco advertising in Nigeria. For a brand that has consistently been in the Top 6 of marketing spenders in that last five years, I’d say this was rather unflattering. Well, not any more. It’s new TV advertising, …

Back to Top