What do you know, it’s the last day of 2018! How time flies. If you are not in prison, that is. Many good things happened to me this year. Ole Gunnar Solskjaer, I made my first Creamy Shrimp Alfredo Pasta and I saw BlacKKlansman. Yes, it’s been a good year.
Behavioural scientists will have us know that the faculties that distinguish us from animals are capabilities such as reason, morality, inquiry, religion, aesthetics, aspiration, imagination, creativity, self-awareness, or self-reflection.
All that is great. But they are missing one essential faculty: stupidity.
That’s right. Stupidity.
A while back, a friend who lived outside the country told me he had met someone who knew me and worked with me in some capacity. He told me this chap had remarked about me: “Jide was a brilliant guy. A good person. But he was sometimes difficult to work with.”
Remember the movie Ghosts of Girlfriends Past? Where the sins of your past douchebaggery come to haunt you? Well, I was nothing like the philandering and Class-A insensate that Mathew McConaughey was in the movie, but still, I knew there were times when my colleagues must have felt like feeding me to a T-Rex.
Maybe to three T-Rexes.
The irony of it was that I wasn’t aware that I was being difficult. I thought I was doing my job. Doing what the job required.
Which is why I’m doing this post. To help someone out there check if they are on their way to the Jerk Hall of Fame or already awarded. Hopefully, it will help you avoid being that guy or babe.
So here are a few pointers. You may be difficult to work with if:
1. You are combustible too often. Anger is an undeniable human emotion. It may even be helpful. But if you explode at your colleagues or anyone too often, whatever the reason, you may be a difficult person to work with.
The dangerous thing about being quick to anger is that it loosens the tongue (or the pen) to say things you shouldn’t have said or act in ways you might regret later. Anger is good. But wrath isn’t.
2. Impatient with colleagues. People assimilate information or ‘get it’ at different rates. It doesn’t mean they are a doofus. If you think you’re smart or brilliant, I assure you that there is someone smarter and more brilliant than you are in your field or company. I have a hard time understanding Quantum Physics and Astronomy, which I’m interested in. Some guy at NASA may think I’m a dolt but I’d like to sit and hear a presentation from them about making people buy what they really don’t need.
Be patient with people.
3. You think you are indispensable. The feeling of being ‘untouchable’ could lead you into giving subordinates and colleagues a hard time. Please get this into your head: NO ONE is indispensable. Steve Jobs died and Apple became a trillion-dollar company.
Try not to believe you are indispensable. It’ll make you more human and humane to colleagues.
4. People don’t want to come to you. If colleagues don’t want to come to you for help because you are often technically and practically unable to help, that’s understandable. But be wary if they don’t come to you because they think you are a jerk. It is the same if a guy was assigned to you and he weeps and calls his wife to tell her he loves her.
No matter what you may have heard, you need more friends than enemies in your life. Folks whom people tend to gravitate towards tend to be better managers and hence, assume leadership positions quicker and stay there longer.
I’m not saying you should try to please everyone. You can’t. But if you could be a little more pleasant, a little more helpful, a little less arrogant or a little more accessible, please do it.
5. You believe work should be impersonal. One of the Kool-Aid we have drunk and are still drinking is the belief that the workplace should be formal and impersonal.
Until such a time when Betty the AI or George the Algo are your only workmates, you will have to deal with Chi-Chi the mother of three and Bassey the Pious.
When we believe work should be impersonal, we lose empathy and sensitivity. When people come to work, we don’t know what they may be facing in their personal lives.
There was once a colleague, mother of four, who often came late to work. She was often distracted. It affected her work. The people she worked with were unhappy with her performance. She was put on Performance Improvement Programme, a prelude to being fired if there was no noticeable change in a short period of time.
HR called her in for a chat. She burst into tears and spilt all that was happening in her life. Her husband beats her often. The fella was out of job but needed to show who was still the head of the house. There was little sunshine in her life. When we heard her story, many were remorseful, mea culpa, for the hard time we gave her.
People go through stuff in their lives. Sometimes, really hard stuff. Don’t add to it in the workplace. Before you are tempted to scream at them, be dismissive of them, write them a query or fire them, take a step back to consider maybe there’s something else going on behind the crisp shirt or slim skirt. Be a human. Screw the rule book.
As for me, I have long reformed. I realised that if I wanted to get to the very top, I could not be someone people found difficult to work with.
That and the fear of T-Rex.
They just had to do it, didn’t they? It’s in their blood, in their essence. To challenge. To inspire. To dare. It’s not a Nike ad if it pull punches.
I’m talking about Nike’s recent ad commemorating the thirtieth anniversary of the Just Do It campaign. The ad headlined by Colin Kaepernick. Continue reading
So, Google released the most searched terms in Nigeria for half year 2018. The list made for a distressing read. See for yourself:
Boda Moses is a goal,
You know Iwobi no dey joke,
Make we bet,
Tear your shirt,
See, Mr Referee say is a goal,
Super Eagles is a winner,
Coca-Cola is a goal,
Omo Naija is a ginger,
Jersey wan o ma le to.
If Pepsi thought it could steal Coke’s thunder, its blood sugar must be low. Coke was never going to be last in a two-horse race.
The Pepsi Naija All The Way spot is the shiznit! Check it out below:
Neat, isn’t it? It’s trendy, bouncy and pumps you up. Makes you want to believe in Nigeria again. The spot reminded us of one of the reasons we are Nigerians: bagful of self-belief and swag.
Well, yea, the Naija spirit also sometimes turn into snakes and make away with money, and may even ask bribe from an archangel. But this spot is not about all that. The spot rather reps us in a positive way.
Recently, a few Nigerian advertising agencies won ‘big’ at the African Cristal Festival in Marrakech, Morocco. Nigeria’s Noah’s Ark won ‘Agency of The Year’. X3M Ideas, DDB Lagos and Insight Publicis all had a decent showing too. There have been a lot of congratulations and reportage across the media.
There have also been questions about the prestige and worth of the African Cristal Festival. Some folks have therefore asked me to shed light on this matter, and on the subject of Nigerian advertising at the global stage.
The MTN ‘Blind Bride’ and the Guinness ‘Goodluck Obieze’ TV spots are the two best spots I have seen this year. They struck a cord.
Ah! What indescribable joy to rain on Manchester City’s party yesterday. The cheek! Fixing to be crowned champions via a derby win. Not on your life, Pep! Even Liverpool dare not be that impudent!
Torturously, City will still win the league. Their third in seven seasons. A galling state of affair. I blame filthy lucre. It’s what happens when you give a Black Hawk to people used to warring with bows and arrows. No more justice in the world.
But there’s only one guv’nor in Manchester and he determines when a party holds. And it wasn’t going to be yesterday. Maybe they can have it against Spurs on 14 April. But there was not going to be any din in Manchester yesterday, except for anguish of broken City hearts.
Yea, that’s how far United has fallen from glory. Rejoicing at beating Man City. How the times have changed. But it is fitting that the only team to beat City this season at the Etihad is, you guessed it, Manchester United. The Manchester United.
And Paul Labile Pogba! My! I always knew we got that lad cheap. Perfect riposte to all the haters. Gary, you there? You are slowly but surely delegendarizing yourself at United. What was that about Pogba’s hair? Watch it, Gary. Thin line between hate and hate.
‘Blue half of Manchester’ my foot. There’s only one side in Manchester. And there’s the devil to pay for slights.
I don’t fancy myself a serious writer. However, if there is one writer that has had the most profound influence on my rather facetious writing, it is Wole Soyinka. Of course, Kongi will probably be horrified at my farcical writing, but I don’t care. I love the man. We share the same birthday. And true love lasts a lifetime.
In the wake of the Facebook-Cambridge Analytica data privacy scandal, I have thought about how much of my personal data is out there. Data waiting to be harvested by some sick psychologist or ethnographer and deployed to warping my mind. I like to think that I have an iron-clad mind. But at the rate I give in to pepperoni pizza, maybe having an ‘open mind’ is not such a bad thing after all.
Jimmy Kimmel in his opening monologue at the 90th Academy Awards remarked:
“…and thanks to Guillermo, we will always remember this year as the year men screwed up so badly women started dating fish.”
He was, of course, referring to Guillermo del Toro and The Shape of Water. Guillermo later won the prestigious achievement in Directing for same movie which also went home with the coveted Best Picture.
I’m absolutely delighted with Black Panther. But I’m not getting carried away with the gushing about Wakanda.
Look, there’s no way Nigeria and many African countries are going to turn into a Wakanda very soon. Not with reptiles and apes stashing away money.
By the way, that’s some real Snake In The Monkey’s Shadow stuff.
There’s only one reason man eats fish. We eat fish because we can. Fishes are dumb and we are smart. We are at the top of the food chain and we take whatever we want.
I therefore don’t take kindly to anyone who tries to rearrange this balance. Boston Dynamics may think it’s a cool company. But I’ll tell you what a cool company does; it doesn’t make robots that can open doors!
Come June (or thereabouts), beer drinkers in Nigeria will have a new brewski to add to their repertoire:
“This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no other beer at any price.”
Yes, “The King of Beers” will be competing with other suds in the land to help tipplers wet their whistles.
Aside from his use of an obscene term, I really do not understand the rage on the continent when President Trump referred to our beloved patch as ‘shithole countries.’
Emmanuel Macron yesterday said he shares the outrage of Africans on the disparagement by President Trump.
If by ‘shithole countries’ the man meant countries groaning under the weight of corruption, nepotism, abuse of power and disregard for rule of law, the social contract and the human condition, then he clearly wasn’t talking about the African continent.
I have always suspected that I was special but didn’t know exactly how. Now, I have a fair idea. Boy, am I one cool glass of water!
Now, don’t be hating. Turns out every human being is special too. That includes you. Yup. You are just as cool a glass of water as I am.
Only I am a chalice and you are a jug…
It’s barely four days into the new year and I’m already calling it quits with a New Year resolution. That’s a full month ahead of the time researchers say most people abandon their New Year resolutions. Great to start the year breaking records. Going to be an awesome year.
You meant to send a “thank you” letter to Santa for the cheer he brings to kids but due to a typo send it to Satan. That’s right, to Lucifer. The Adversary.
No one could have predicted what happened next. Satan begins to develop warm feelings.
I say not a chance in hell!
Anomaly London created that dark humour in their latest Christmas video below.
Merry Christmas, people!
And do I need to remind you never to accept a gift from Satan?
The Super Eagles have qualified for the 2018 World Cup in Russia (Whoop, Whoop!) Already, the Nigeria Football Federation has four major partners: Aiteo, TGI Group, PayPorte.com and Zenith Bank.
TGI Group (owners of Chi Limited/Hollandia) will be the ‘Official Food Partner’ of the NFF, PayPorte is ‘Official Online Store Partner’ (exclusive e-commerce retailer of Super Eagles jerseys) and Zenith Bank is ‘Building and Youth Development Partner.’ Aiteo pays the salaries of the national team coaches and is main sponsor of the Aiteo Cup and CAF Awards.
But how does sponsorship help a brand’s agenda? How does a brand team select who to partner with and derive value from the sponsorship?
I never quite enjoyed marijuana. It made me appear smarter than I really was. Which was odd because marijuana was supposed to dull the senses. But how else could I have understood e=mc2 or known who killed John F Kennedy?
I know the Good Book says in all thy getting, get understanding. But once you start accepting the logic of square circles, you are on very dangerous grounds, my friend. Luckily, the other part of me – the part that abhors walking naked and collecting trash – had a more strident voice. A voice emboldened by years of chaste parenting and institutional morality. So, I didn’t quite take to marijuana.
Not every brand has a story to tell. A story that is meaningful. That is powerful. That stirs something in us.
A story is hardly another word for advertising, op-ed, a post or ‘content.’ A story is more timeless. More enduring. It transcends the medium.
When our grandma tells us stories, the stories capture our imagination. Inspire us. Or expound a value. Sometimes they just entertain us. But what the stories never do is leave us disinterested.
That is why storytelling involves craft. Craft just as important as the story to be told.
That is why understanding the audience is important. Why she gauges our mood first. Why she always seems to know the stories to tell.
It’s also why she never uses big words.
That’s why not everyone can be a great storyteller.
Motivational speakers tell us we can be anything we want. I disagree. I’ve tried to be Bruce Wayne. But The Joker couldn’t stop laughing. I can’t ride a bicycle to get away from a snail. Some things are just gifts.
Sure, rough gift or talent can be honed. But there must first be the gift.
Maybe if every brand looked deeply, they could find a story to tell. But then, they’ll need a storyteller to spot it and tell it.
Here’s to all masters of their craft. To everyone up all night honing ingot into Excalibur.
Or put another way, can advertisers know if an advertising campaign will be a hit before it is aired?
It would be great to know this because advertising is the gateway to positioning, consideration sets and brand salience. And everyone has an opinion about it. Especially the consumer.
Not a week passes on LinkedIn without coming across scathing posts on recruiters, HR folks and HR practices.
“HR people are condescending towards candidates.”
“HR people are always looking to cheat you.”
“HR is always on the side of management.”
“HR feathers only its own nest.”
In case you just crawled out from under a rock, Dove’s done another clanger. It ran an ad on Facebook where a black woman removes her brown tees ( an allusion to skin colour?) to transform into a white woman. The interpretation by many is that the ad depicts white skin as being superior to dark skin. Dove has been accused of being tone deaf and the ad racist.
Not so many folks like President Mugabe and President Trump. Not me. I’m their biggest fan. I’d give anything to be in the presence of their awesomeness.
I like the two for different reasons though. For President Trump, I like that the office of POTUS hasn’t sobered him up. After all, he was Donald John Trump first before he became President Trump. Man is determined to be Donald John Trump with or without Air Force One.
I used to be an iSheep. When Farmer Jobs and Farmer Cook called, I’d bleat eagerly to the stable. I’d give my precious wool for a new patch of grass. But I’m done eating those grass. Done frolicking up and down at the news of shiny new toys from 1 Infinite Loop.
Don’t get me wrong. I still love Apple. I’ve owned three MacBooks, one iPad and five iPhones. It’d take some meanness to forsake old friends. I’m not the type to walk away without looking back. It’s just that there are more important stuff in my life right now. Like Manchester United and pepperoni pizza.
A few months ago, the Minister for Information & Culture announced the government was going to ban the production of Nigerian movies, music videos and reality TV programmes outside the country. Such ban was to help grow the creative industry in Nigeria and to create jobs.
Said the minister:
‘It is Nigerians that pay for the consumption of these products and therefore they must be allowed and encouraged to participate in their production.’
Is there something in the water on the ‘client side’? Something that turns good people into ogres? An agency guy crosses over to the client side and then haunts dreams and kills libido. What gives?
I have drunk from the water on both sides and I share my thoughts on why the relationship is often fraught. It might seem I’m taking a piss and desecrating otherwise torturous experiences. That’s the problem these days: everyone is too sensitive. Too little perspective.
If you had one shot
Or one opportunity
To seize everything you ever wanted
In one moment
Would you capture it
Or just let it slip?”
Eminem – “Lose Yourself .“ (Soundtrack for “8 Mile.” )
If you haven’t seen Hidden Figures, you should. It is a biopic about African-American female mathematicians working at NASA during the Cold War and its very public expression in the Space Race.
Can employees be as fanatical of their company as football fans are of their clubs? Be the company’s biggest advocates and cheerleader? I once knew a company whose employees hated the company. The work or the company didn’t fill them with pride. They hid their ID cards when they were in public. You would too if customers often beat you. Some of those customers could knock the Earth out of orbit with their blows.
Right now, most football fans are scouring sports sites for news on which players their clubs are buying next. They watch YouTube videos to see the rumoured players in action. They debate and bicker over prospects in WhatsApp groups.
Myself, I swear by Manchester United. Best football club in the world. Sir Alex should have been Prime Minister. Scholesy. Could have saved America loads of money and located bin Laden with a pass. And that De Gea. He can save a marriage.
That Etisalat Nigeria must rebrand is obvious. The UAE’s Etisalat Group has pulled out of the company and written down its value in it to nil. It says Etisalat Nigeria only has a few weeks to use its brand name. Presumably, if Etisalat Nigeria wants to keep using the brand name, it must pay franchising fees. That must be at least a couple of million dollars yearly. We are not aware that this option is on the table though. And if it is, taking it up will be unwise for a business that owes creditors over $680m, the source of its current troubles.
No disrespect to the good chaps at Honeywell, but there was a particular Honeywell Wheat Meal commercial that made me want to slash my wrist every time it came on. Not least because it always seemed to come on when Manchester United was losing.
So, I’ve seen Alien: Covenant. I don’t like horror movies much. What is the logic in paying to scare yourself? I love to laugh more than I love to cry. Besides, living throws enough horrors at you don’t have to pay for it. But some people don’t just get it.
People like scientists. They just love to screw everything up. I was doing just fine in 1352, eating my mango and without a care in the world. Then they showed up with all this knowledge and inventions. Now, I am truly naked without my phone. So what if science took us to the moon? Sex takes you to the stars. And it doesn’t cost $200 billion!
When I was at the agency and promoted Creative Director, it meant a lot to me. Why, that was the next best job to putting a man on the moon. Right up there with folks who separate conjoined twins or open skulls. ‘Creative Director’ sounded knowledgeable and sophisticated. Sounded like I knew the secret formula to creating happiness. Of course, these days, just about everyone is now a ‘Creative Director.’ Tailors, carpenters, hair stylists. They should all be thrown in jail for desecrating a hallowed title. What do they know about pain, anguish and fortitude? The ‘Creative Director’ who sew my last attire should have stuck to the brief.
“Look out for the people who look out for you. Loyalty is everything.” – Found Online
I came across a YouTube video in which documentary maker Louis Theroux set out hoping to meet ‘MC Olu Omo.’ MC Olu Omo is the Treasurer of NURTW in Lagos and also the Chairman of the Oshodi chapter. According to popular opinion, he is also the Capofamiglia of ‘Oshland’ (Oshodi). The He-Whom-All-Fears. Goon Potentate-Over-Oshodi.
Brave soul, that Louis. There are some deaths that can’t kill a black man. Like those arising from bravery. Per the late Chinua Achebe: “It is from the compound of a coward that we point to where a brave man used to live.”
I started out my career as copywriter writing obituaries. And if that wasn’t distressing enough, my parents constantly asked me what it was I did for a living again. Somehow, when they were paying for my education, they had imagined me in a suit and tie, poring over important documents and solving real world problems. They also didn’t imagine me borrowing money from them before the month was over. I tried to make them understand that had nothing to do with the job per se but a result of my lifestyle. But they didn’t know many bankers or accountants who were broke by the tenth day of the month. They loved me of course and would support me in whatever career I chose. But this sign writer or typewriter thing (copywriter, damn it!), well if it made me happy…
So, on May 1, my household downed tools. The missus would have me know that being a wife and a mother was work. Hard work, as a matter of fact. So in observance of Workers’ Day, she was taking the day off from most wifely duties. She pointed me in the direction of GTBank Food & Drink for the day’s feeding.
Outwardly, I made a fuss about the denial of my spousal culinary benefit. But the truth is, I am an epicure. A foodie. I’m the sort of guy you’ll find following MasterChef Australia and Anthony Bourdain: Paths Unknown. I consider cooking an art, a creative expression. Much like painting. But the good thing about cooking, quite unlike a Rembrandt, is that you can actually eat it.
I have been involved in a few projects where approvals depended on a motley bunch of people, most of whom had little knowledge of the project, what it entails or what success would look like. It was decision-making by committee. A consensus-oriented process that seldom leads to great work, at least as far as great advertising or marketing goes. One of such projects stood out.
Anybody who has named a child knows that choosing names for your offspring is very serious matter.
When my wife was pregnant with our second daughter, we were struggling coming up with an appropriate name for her. We wanted a name that was uncommon, was Yoruba, acknowledged God, and that would be easy for most of the planet to pronounce. Naturally, as the father and self-professed creative in the union, I had a significant role in coming up with the magical name.
So, I journeyed into the creative ether. After many visits and profound rumination, I had the perfect name:
“The most important element in advertising is the truth” – Bill Bernbach.
For a people with such an interesting culture, beliefs and attitude, it’s disheartening that a lot of our advertising do not mirror our lives and peculiarities. Let me regale you with an experience I had about thirteen years ago.
A chum was getting married in Jos so I flew into ‘J-Town’ with another friend. It was a Yoruba wedding. The ‘Engagement’ was on Friday and the ‘Church Wedding’ the next day. We’d flown in Friday morning. We were part of the groom’s friends to ‘prostrate’ to the family of the bride.
The Engagement was to start at 1 pm. We therefore had a little time to kill. My homeboy and I thought we might have a beer and then get a little sleep. It was going to be a long day. There was still a Bachelor Party to attend in the night.
Foul spirits must have been afoot that day because one bottle inexorably turned into five (Don’t blame us. It was December and chilly and our souls needed comforting).
I take strong exceptions to people fainting for petty reasons. Fainting is a very serious matter. You faint when a werewolf bears down on you. You faint when Sgt Rogers visits you. You don’t faint because Justin Bieber blew you a kiss. That’s preposterous. There’s a girl somewhere the dude kisses for good. Don’t waste your fainting. Keep it for the crucial. If everyone fainted for every flimsy reason, what’s left to do when you wake up to the company of Hannibal Lecter?
In most of Europe, North America and Asia, celebrities wield enormous star power. They are fawned on, have a cult following and idolised. A celebrity might bomb the wedding picture of some newly- weds and the couple would be over the moon. If WizKid bombs my picture, dude’s going to be paying!
We drink a lot of Zobo in marketing and advertising. In the US, Zobo would be Kool-Aid. But they both have the same effect. They encourage a unicorn to believe in itself. Substitute sound reasoning with delusional thinking. We drink them by the gallons in marketing and advertising.
One of my pet peeves in advertising – peddled by some social media and ‘digital marketing’ hucksters – is the ill-founded belief that consumers want to ‘engage’ with a brand or have a ‘relationship’ with a brand. Total baloney. People want to have relationships with other people, not with a bar of soap.
The 2017 Academy Awards once again recalls the gulf between awards and results. Between creativity and market performance. None of the top twenty box office hits of 2016 made the nominations for Best Picture, the most prized Oscar.
Many creatives and advertising agencies see their works through the lens of a Cannes Lion or a D&AD Pencil. They live on Applausia, where every citizen aspires to awards. Problem is, the paymasters – CEOs and CMOs – live on Earth, several million light years from Applausia. On Earth, you are as celebrated as last quarter’s result, not by a bronze image.
We are in the BAFTA and Oscars month! My money is on Casey Affleck winning Actor in A Leading Role for Manchester by The Sea.
When I think about the Oscars, my mind inexorably goes to Nigerian movies. I’m full of optimism though. It’s now clear that if you make a good movie and with the right advertising support, you’ll make money. And when there’s money to be made, quality improves.
GT Bank is my favourite bank. I use it the most. Not that if Segun Agbaje needed a kidney, I’d give him one of mine. But it’s a bank with a cause. With a value proposition. I’ll tell you two stories.
A couple of years ago, I was in New Zealand, a country with a 12-hour time difference to Nigeria. I went out one afternoon to use my dollar-denominated GT Bank card at an ATM. It didn’t work. Tried it a second time. Zilch. A third time. Nada. Not good. Needed cash badly. And well, it was also embarrassing. I was the only black man within a 50-kilometre radius. A Nigerian. Spending an inordinate amount of time at an ATM.
“Everything you want is on the other side of fear.” – Jack Canfield.
There’s something decidedly hare-brained about jumping out of a perfectly good plane. A plane, if it isn’t obvious, is not a boat or a car. A plane flies. In the skies. With birds. There’s a reason we’re not birds. But man has never really been blessed with much discernment, have we?
Sky-diving was something I had always wanted to do. When I was a kid, I wanted to be a jet fighter pilot. You know, fly around the world and blow bad guys up. How I traded such altruistic aspiration for a life in brand management has got to be as mysterious as Po being the Dragon Warrior. Anyway, now that I have settled for a somewhat sedentary career, I thought jumping out of a plane might be the closest thing to feeling the thrill of being a fighter pilot.
But I had to battle a lot of monsters before my jump:
There must be something in the waters at Banana Island. It was just a few weeks ago that I wrote about Airtel Nigeria’s Lost TV spot and how different and refreshing the spot was from previous Airtel commercials, and indeed from category spots. Lost was a marker set down by Airtel against competition, and unwittingly, against itself. The next spot from the company was always going to draw keen attention. Will it match or beat Lost, or will it crash and burn under the weight of high expectation?
I’m a Christmas guy. I love Christmas. It’s my best time of the year. The harmattan. The lights. The carols. “Good King Wenceslas looked out on the feast of Stephen…”“Odun lo so pin O, Baba Rere…” The nice hampers. The dodgy hampers. The teeming malls. Bliss. Joy to the world.
If only brands and companies will give us some really warm Christmas ad. We really could do with some cheer in this country right now.
“Speak your mind even if your voice shakes.” – Maggie Kuhn
So, I attended the 2017 LAIF Awards, my old stomping ground. I hadn’t been to one in some time and I thought it’d be great to see what the advertising industry was up to these days. When I was at TBWA, advertising awards were a big part of the network and my life. A strong agency showing at an award helped the agency get on clients’ radars and in consideration for businesses. It also helped us attract great talents, both creative and non-creative. The Omnicom Group, the holding company of BBDO, DDB and TBWA amongst others, had always been big on ‘doing great work.’ That ethos is reflected in the consistent and strong showings of the BBDO, DDB and TBWA networks at Cannes, One Show and D&AD.
I have always felt that Airtel Nigeria TV spots were the least engaging amongst all Telco advertising in Nigeria. For a brand that has consistently been in the Top 6 of marketing spenders in that last five years, I’d say this was rather unflattering.
Well, not any more. It’s new TV advertising, ‘Life Without Data,’ seems to be grabbing all the attention, in contrast to the marooned protagonist in the spot.
Before the LIB hordes brandish pitchforks and light the bonfire, let me remind them that Halloween is past and that there is no just cause to shedding innocent blood. I fully recognise that no man born of woman dare profane the hallowed grounds of lindaikejiblogspot. I wish to assure all the site’s devotees – amongst whom are some very important people in my life – that my instincts for self-preservation are still strong and that I still wish to continue living. My intentions are not dastardly. You may therefore all kill the engines of your broomsticks and stow away your calabashes.
The other day a colleague and I went for lunch at one of the ‘posh’ restaurants in Lagos that catered largely to local palates. I have been to this particular restaurant a couple of times. The food is good, the ambience is nice and the service is OK. But I confess that I’m one who believes that for Nkwobi stay with Mama Ogedi, and for soul-lifting Amala, salvation is only to be found at a buka. I’m a relic, yea, but we were never intended to eat cow leg with a fork and knife. That’s why God gave us fingers. Ten of them.
So, I was reading the papers the other day, and walla, Glo has launched a 4G LTE service (wait, didn’t they launch that stuff in 2011?). I thought that was really great because mobile internet speed in Nigeria waver between ‘damn-it!’ and ‘you-gotta-be-kidding-me!’ So, clearly there is a consumer need there. Any network that meets this need can dip its hands into my pocket.
When NASA’s space probes hurtle through the Solar System, they take some pretty astonishing pictures. But there is one picture that NASA dare not release. That is because that picture has profound implications for humanity, and is also deeply bruising to the ego of the West.
They have found an Igbo man on Mars.
That’s what they call people with blind loyalty to Apple. Sheep difficult to wean off the grass of Farmer Job and Farmer Cook.
I’ve owned three MacBooks, one iPad, and four iPhones, so I guess I’m one of those sheep. The folks at 1 Infinite Loop have my number. And how they love to dial it!
“Please paint our ceiling for the greater glory of God and as an inspiration and lesson to his people.”
That was the purported brief given by Pope Julius II to Michelangelo for the painting of the ceiling of the Sistine Chapel.
Take a good look at this chap. Business executive. Professorial. Looks like he knows what he’s talking about.
A couple of days ago, I got a call from a recruiter. There was a supposed ‘senior’ role in her company they wanted to fill and my name came up.
Well, it was pleasing that my name came up in respect to something other than bills, allowances and pocket money. I’d always believed that the only people who thought about me were my wife and creditors. These days I can’t tell the difference between the two.
In a blog post in April 2016, Damon Stapleton recounted a conversation he had with fellow creative blogger Rich Siegel on the frustration of the latter with a client. Rich and his partner had pitched a powerful idea to the client for the Olympics. It involved telling the stories of athletes who come last in their events at the games. You know, those athletes no one remembers. It was the inverse of the norm. Athletes breasting the tape and the media fawning over them. The Phelps. The Bolts. The Froomes and Fraser-Pryces. It was an idea that would force us to reevaluate our concept of winning and winners.
The first time the Guinness ‘Udeme’ TV spot was shown to the Marketing Team in Lagos, not many of the lads were sold on it. It didn’t look like a great ad. It had no drama. It was too poetic, not ‘aspirational,‘ and it was apparently shot for the whole of the African market, not for Nigeria, the biggest Guinness Foreign Extra Stout market on the continent and where we needed help.
I once witnessed some interesting PR event in Auckland in 2009. I was visiting the office of the top games and software magazines. In the lobby of the company stood two men dressed in white quarantine suits and masks. They carried between them some sinister-looking canister. The canister had a name emblazoned on it, the supposed name of the deadly substance within. The two quarantine expert were waiting to see the editor of the magazine.
So, Manchester United fired Louis Van Gaal, and if we are to believe widespread reports in the media, is set to appoint Jose Mourinho into the Old Trafford dugout.
Louis Van Gaal had it coming though. His stats were damning. 1.29 goals per match (the worst since 1989/90) and a 2015/16 goal-tally of 49 (United’s worst in the Premier League era). These speak volumes for a coach whose team averaged more possession (58.47 per cent) than any other team in the league. United also finished the season on 66 points (their second worst point tally in the Premier League era). He was only usurped to the title of the worst point tally by – guess who – Messers David Moyes/Ryan Giggs, in the 2013/14 season.
So the country woke up one morning and Tee Billz, the husband of Tiwa Savage, was going to end it all and jump off a bridge. Now, what could possibly drive the hitherto gleeful husband of our very own Beyonce to self-slaughter? Well, for one, it turns out that the mother of Tiwa goes about on a broomstick. And two, Tiwa Savage had apparently enjoyed other mattresses, especially ones belonging to Don Jazzy, Dr Sid and Tu Face Idibia.
In all of the land of Vuka, there was no better bespoke tailor than Mr Thimble. He catered only to men and his apparels flattered the appearance of all, tall or stout, portly or willowy. The rich and greying, the nouveau riche and debonair, all journey from as far as the Far Kingdom to Vuka to be measured and fitted in Mr Thimble’s exceptional tailoring. At the annual Vuka Governor’s Ball, it was not uncommon to find the majority of the guests accoutred in the fine raiments of Mr Thimble.
There are those who will swear that the greatest human invention is writing.
It is tobacco.
Or so I believed when I used to smoke.
Still bewildering, the Olajumoke Orisaguna make-over. Some girl walks into a photo shoot with loads of bread and she becomes the toast, jam and bacon of everyone. She bombed a photo and no one deemed it necessary to haul her into jail. She bombed something, people! Bombed, devastated, torpedoed, wrecked; cannonaded. Tinie Tempah could have been killed by the aftershock and TY Bello could have been ruined. But what do you have, Olajumoke stars on CNN and in the Huffington Post. So what exactly do you have to do these days to be called a terrorist?
A photobomb is still a bomb. Period.