Difference between comparative advertising and advertising puffery.

A couple of weeks back, I wrote a piece on the absence of comparative advertising in Nigeria. You can read the piece here.   A debate ensured on a WhatsApp group on the subject. Several people believe brands in Nigeria do in fact run comparative advertising. The advertising below was cited as an example. Well, intelligent people of WhatsAppville, hear …

Gen Y, Gen Z and general degeneracy.

“What is called Western Civilization is in an advanced state of decomposition, and another Dark Ages will soon be upon us, if, indeed, it has not already begun. With the Media, especially television, governing all our lives, as they indubitably do, it is easily imaginable that this might happen without our noticing…by accustoming us to the gradual deterioration of our …

How my wife got me to quit smoking.

There are those who swear that the greatest human invention is writing. That is nonsense. It is tobacco. So I believed when I smoked. I’ve been clean nine years now. But I smoked for seventeen years before quitting. I know that is scarcely deserving of any recognition considering a friend’s grandpa smoked till his nineties. He died on his bed …

George Floyd: African immigrant vs African American perspective on racism in America.

Derek Chauvin is likely the most popular cop in the world. He will consider himself unlucky. He was not the first white cop to kill an unarmed black man. Yet his name is the one on everyone’s lips. The reason why the country is ablaze. He will curse Gregory and Travis McMichael for killing Ahmaud Arbery. He will swear at …

Psst…aliens are here. Attracted by 5G

“Psst…have you heard? 5G tech caused Covid-19! It’s a ploy by the New World Order to get us chipped. Remember 666? The mark of the beast? That’s the end game!”  “Psst…the 2004 tsunami was caused by a secret underwater nuclear test by India.  US and Israel scientists were involved.   “Psst…Diana was killed by the MI6 on instruction of Her …

When your time comes…

  Oh, for goodness sake, here comes this retard talking about death in January! We’ve just danced, sang and wined into a new year and this Dufus has to remind everyone we’ll check into the wooden Waldorf one day. Idiot! I shall not die but live to testify of the goodness of the Lord! Well, I can’t help myself, can …

Memories of New York.

So, right. To Uncle Sam. After junketing through Europe, I flitted across the Atlantic to Gotham. The first city on my US jaunt. Few cities are as iconic as New York. When you think of America, you might actually be thinking about New York. Yellow taxis. Lady Liberty. NYPD. Manhattan. Hustle. The American Dream. But New York is more than …

My Holocaust jaunt. How it all began.

Sometime in 2018, I watched CNN’s Christiane Amanpour interview Ronen Bergman on his book, Rise and Kill First: The Secret History of Israel’s Targeted Assassinations. In the interview, Bergman talked about how the Mossad, the Shin Bet (Israel’s internal security organ) and AMAN (Israel’s military intelligence) went about aiding perceived enemies of Israel cash in their chips early. Bergman explained …

My Holocaust jaunt. Hello Buda and Pest!

So, on to Central Europe. To Budapest. Just so you know, Hungarians hate it when you refer to Hungary as being in Eastern Europe. They are in C-E-N-T-R-A-L-E-U-R-O-P-E! My train from Munich to Budapest was the Euronight sleeper train Kalman Imre. It leaves Munich Hbf at 23:00pm to arrive at Budapest Keleti station at about 8:00 am. I’d booked a berth in …

My Holocaust jaunt. Krakow. Auschwitz-Birkenau.

On to the last leg of my Holocaust jaunt. To Krakow, Poland. If this is the first post you are reading about my European jaunt, it might be worthwhile to read why I embarked on this 9-day, 5-city tour. You’ll find that here. You may then follow up with accounts of my trips to Amsterdam, Berlin, Munich and Budapest. Done with Budapest, I chose to take …

Talent: if you haven’t got it, you haven’t got it.

Maths is a fraud. Centuries of exaltation and glorification are misplaced. Or why has a discipline that underpins all calculations been unable to come up with the formula for success? The equation to be oprah-rich? What’s the use of Chaos Theory, Euler’s Polyhedra Formula or the Fibonacci Sequence if it can’t tell you how to get some moolah into your …

Sweethearts, if you keep your pants on, no one is going to be nicking them.

On my way home yesterday, I was listening to Classic FM. I heard, a rather preposterous report: an epidemic of female underpants theft in Nigeria. Grand theft of what we call pata or p-a-i-n-t in Yoruba.   Yup. Female pants are being purloined, shanghaied, abducted and misappropriated all over the land. This making away with underpants are sometimes surreptitious. At …

Ah, Nike!

They just had to do it, didn’t they? It’s in their blood, in their essence. To challenge. To inspire. To dare. It’s not a Nike ad if it pull punches. I’m talking about Nike’s recent ad commemorating the thirtieth anniversary of the Just Do It campaign. The ad headlined by Colin Kaepernick.

Pepsi’s ‘Naija All The Way’ spot. How I love a good marketing ambush!

The Pepsi Naija All The Way spot is the shiznit! Check it out below: Neat, isn’t it? It’s trendy, bouncy and pumps you up. Makes you want to believe in Nigeria again. The spot reminded us of one of the reasons we are Nigerians: bagful of self-belief and swag. Well, yea, the Naija spirit also sometimes turn into snakes and …

Nigerian advertising at the global stage – not all awards are born equal.

Recently, a few Nigerian advertising agencies won ‘big’ at the African Cristal Festival in Marrakech, Morocco. Nigeria’s Noah’s Ark won ‘Agency of The Year’. X3M Ideas, DDB Lagos and Insight Publicis all had a decent showing too. There have been a lot of congratulations and reportage across the media. There have also been questions about the prestige and worth of …

In your face, City! In your face!

Ah! What indescribable joy to rain on Manchester City’s party yesterday. The cheek! Fixing to be crowned champions via a derby win. Not on your life, Pep! Even Liverpool dare not be that impudent! Torturously, City will still win the league. Their third in seven seasons. A galling state of affair. I blame filthy lucre. It’s what happens when you …

If there are no free lunches, how come we expect data privacy?

In the wake of the Facebook-Cambridge Analytica data privacy scandal, I have thought about how much of my personal data is out there. Data waiting to be harvested by some sick psychologist or ethnographer and deployed to warping my mind. I like to think that I have an iron-clad mind. But at the rate I give in to pepperoni pizza, …

The Oscars. What exactly makes a great movie?

Jimmy Kimmel in his opening monologue at the 90th Academy Awards remarked: “…and thanks to Guillermo, we will always remember this year as the year men screwed up so badly women started dating fish.”  He was, of course, referring to Guillermo del Toro and The Shape of Water. Guillermo later won the prestigious achievement in Directing for same movie which also …

The doggone geekstitute called Boston Dynamics.

There’s only one reason man eats fish. We eat fish because we can. Fishes are dumb and we are smart. We are at the top of the food chain and we take whatever we want. I therefore don’t take kindly to anyone who tries to rearrange this balance. Boston Dynamics may think it’s a cool company. But I’ll tell you …

When Budweiser shows up on this patch…

  Come June (or thereabouts), beer drinkers in Nigeria will have a new brewski to add to their repertoire: “This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no …

These ‘shithole’ outrage. Please, give me a break!

Aside from his use of an obscene term, I really do not understand the rage on the continent when President Trump referred to our beloved patch as ‘shithole countries.’ Emmanuel Macron yesterday said he shares the outrage of Africans on the disparagement by President Trump. Oh please! If by ‘shithole countries’ the man meant countries groaning under the weight of …

A letter to Dear Satan. Wait, a letter to who?!

You meant to send a “thank you” letter to Santa for the cheer he brings to kids but due to a typo send it to Satan. That’s right, to Lucifer. The Adversary. No one could have predicted what happened next. Satan begins to develop warm feelings. I say not a chance in hell! Anomaly London created that dark humour in …

How to choose the right sponsorship and own it.

The Super Eagles have qualified for the 2018 World Cup in Russia (Whoop, Whoop!) Already, the Nigeria Football Federation has four major partners: Aiteo, TGI Group, PayPorte.com and Zenith Bank. TGI Group (owners of Chi Limited/Hollandia) will be the ‘Official Food Partner’ of the NFF, PayPorte is ‘Official Online Store Partner’ (exclusive e-commerce retailer of Super Eagles jerseys) and Zenith …

To everyone honing ingot into Excalibur.

Not every brand has a story to tell. A story that is meaningful. That is powerful. That stirs something in us. A story is hardly another word for advertising, op-ed, a post or ‘content.’ A story is more timeless. More enduring. It transcends the medium. When our grandma tells us stories, the stories capture our imagination. Inspire us. Or expound …

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